Business
Transcontinental Media acquires L'Avantage votre journal, L'Avantage gaspésien and Le Régional from Avantage Consommateurs de l'Est du Québec inc.
MONTREAL, Aug. 29, 2011 /CNW Telbec/ - Transcontinental Media is proud to announce the acquis...
About this update from Transcontinental Inc. Class A
[{"type":"text","content":"\n\n\n\n\n\nMONTREAL, Aug. 29, 2011 /CNW Telbec/ - Transcontinental Media is proud to announce the acquisition of the majority of the assets of\n Avantage Consommateurs de l'Est du Québec inc., held by Gonzague\n Drapeau, including three well-known publications and the distribution\n network for the area stretching from Saint-Simon to Gaspé. Assets\n acquired include print and electronic publications of the weekly\n Rimouski community paper L'Avantage votre journal, reaching more than 43,000 households from Saint-Simon to\n Sainte-Florence in the Matapedia Valley; L'Avantage gaspésien, with more than 17,000 copies distributed from Baie-des-Sables to\n Rivière-Madeleine; and the monthly Le Régional, with a strong circulation of 91,000 copies in Eastern Quebec. All\n these communities are also served by the regional information portal lavantage.qc.ca, which will join the Transcontinental Media digital network. As for the\n major door-to-door distribution network of Avantage Consommateurs de\n l'Est du Québec inc., which already had a partnership with\n Transcontinental to distribute Publisac to more than 91,000 households\n in the area, it will now be entirely owned and operated by\n Transcontinental.\n\n\n\"The purchase of Rimouski's L'Avantage votre journal and its affiliated publications shows our commitment to growing our\n solid community paper network in Quebec, especially in the Lower\n St. Lawrence and Gaspésie regions,\" said Serge Lemieux, VP Newspaper\n Division, Quebec and Ontario, Transcontinental Media. \"We are\n privileged to be able to count upon such top-quality publications, all\n well-established in their communities, and to help them grow and\n develop by working with the teams that have built them up over time.\"\n\n\nGonzague Drapeau, president of Avantage Consommateurs de l'Est du Québec\n inc., added \"I have great confidence in handing over the reins to\n Transcontinental. Having worked with their staff in our printing and\n distribution partnerships, I know that we share the same values of\n quality and respect, which are fundamental to our publications. This\n marks a new stage in the life of L'Avantage, opening new doors and\n possibilities for both our advertisers and the communities we serve.\"\n\n\nFounded in 1996, L'Avantage votre journal has built its r...