Business
TC Media Releases Consolidated Media Reports for Canadian Living, ELLE Canada & The Hockey News
First Canadian Magazine Publisher to Present Audited Multichannel Metrics from the Allian...
About this update from Transcontinental Inc. Class A
[{"type":"text","content":"\n\n\n\n\n\nFirstCanadian Magazine Publisher to Present Audited Multichannel Metrics from\n the Alliance for Audited Media \n\n\nTORONTO, April 2, 2013 /CNW Telbec/ - TC Media is the first Canadian magazine publisher to unveil Consolidated Media\n Reports (CMRs) for three of its leading brands. Available today from\n the Alliance for Audited Media, the new custom reports for ELLE Canada, Canadian Living and The Hockey News disclose an audited brand universe and convey a unique story for each\n brand. CMRs demonstrate overall reach to clients and agency partners by\n featuring data across media channels, including print, web, mobile,\n e-newsletters, apps, and social media on a single audit report issued\n by AAM (formerly the Audit Bureau of Circulations).\n\n\n\"The CMR is a completely new way for us to report data by bringing to\n light the evolution of our leading consumer magazines into\n multiplatform media brands and showcasing their total footprint,\"\n commented Chris Purcell, vice president of consumer marketing at TC\n Media. \"Our goal was to capture audited information on our\n publications, making it easier for advertisers to grasp the depth of\n our brand extensions and universe. Moving forward, we see this new\n offering from the AAM as the industry standard, and we wanted to be at\n the forefront of this change in Canadian publishing.\"\n\n\nUse of the CMR has been growing in Canada and the U.S. over the past few\n years. In the U.S., more than 100 titles are using the report,\n including magazines such as National Geographic and The Economist. In Canada, the National Post and Canadian Underwriter were among the first newspapers and business publications to release\n CMRs. These reports help meet media buyers' need to have a complete,\n transparent picture of how consumers are reading print magazines and\n engaging with a brand through its multiple channels.\n\n\n\"TC Media's CMRs will be a very effective way for agencies to get\n complete and accurate analysis of all brand touch points, not just\n magazines in the print form,\" said Mary Minos, VP Group Director of\n Strategy at OMD Canada.  \"For those of us who work in advertising and\n particularly responsible for strategy development, this is a huge step\n forward in the way we do business with publishers.\"\n\n\n\"In a marketplace where media platforms...