Business
TC Media Launches FRESH JUICE, a New Healthy Living Media Brand
TORONTO, April 12, 2012 /CNW Telbec/ - Consumers on the hunt for a fresh approach to eat...
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[{"type":"text","content":"\n\n\n\n\n\n\n\n\nTORONTO, April 12, 2012 /CNW Telbec/ - Consumers on the hunt for a fresh\n approach to eating and living well with ease need look no further. FRESH JUICE - healthy made delicious, the new multi-platform brand by TC Media, has hit the market with a \"fresh\" approach to connecting food with\n good health through its various brand channels. FRESH JUICE will be served up as a print publication including a digital edition\n (six issues per year), an online destination (www.freshjuice.ca) with exclusive content, a weekly e-newsletter, a comprehensive social\n media platform including Facebook/FreshJuiceCA, twitter (@FreshJuiceCA) and Pinterest.\n\n\nBuilt on three content pillars, Eat Well, Be Well, Live Well and a tag\n line \"Healthy Made Delicious\", FRESH JUICE offers fun, healthy and easy-to-prepare recipes; expert health, fitness\n and nutrition tips as well as time-savvy ways to help balance fun,\n family, finance and more.\n\n\n\"We are very excited to share FRESH JUICE with consumers and our advertising partners,\" said Lynn Chambers, group\n publisher at TC Media. \"We certainly appreciate how busy Canadian\n families are and FRESH JUICE is about helping people make the right decisions quickly and easily. FRESH JUICE is the only brand to showcase the link between food and good health, and\n bring that food straight from the grocery aisle to your kitchen table.  Whether you're looking for low-sodium or gluten free, we can help you\n navigate the grocery aisles and create a convenient meal option that is\n healthy and delicious.\"\n\n\nWhile TC Media owns the brand and is the publisher and content creator\n for FRESH JUICE, a distribution relationship with Loblaw Companies Limited guarantees\n that 325,000 of the 425,000 copies per issue will be mailed to Loblaw's\n most loyal customers.\n\n\n\"FRESH JUICE allows us to connect with our loyal customers on a new educational and\n inspirational level,\" added Uwe Stueckmann, senior vice president,\n Marketing, Loblaw Companies Limited. \"We are providing unique health\n and recipe content, and clever ideas to further improve consumer's\n health and wellness and their overall shopping experience.\"\n\n\n\"Our affiliation with Loblaw makes sense on so many levels\", explained\n Chambers. \"Loblaw has an opportunity to reward its customers and we\n ...