Business
TC Media becomes Sole Owner of Réseau Sélect
MONTREAL, Jan. 12, 2012 /CNW Telbec/ - TC Media is proud to announce that, effective today,...
About this update from Transcontinental Inc. Class A
[{"type":"text","content":"\n\n\n\n\n\nMONTREAL, Jan. 12, 2012 /CNW Telbec/ - TC Media is proud to announce that, effective today, it is the sole shareholder\n of Réseau Sélect and thus sole owner of the largest advertising network for the\n French-language weekly press in Canada. All the other independent\n weekly paper publishers, shareholders of Réseau Sélect, have\n voluntarily been redeemed by Réseau Sélect. They will however remain\n members of the network as clients.\n\n\nIn addition to remaining a one-stop shop for print and web advertising\n for local French-language communities, the TC Media Réseau Sélect will\n now be able to meet the evolving needs of national advertisers who want\n integrated marketing solutions. Réseau Sélect will still offer a solid\n line of print and digital products, and will continue to represent some\n 150 listed publications, whether published independently or owned by TC\n Media.\n\n\n\"This change allows us to merge the Réseau Sélect operations with those\n of the TC Media internal sales network, which gives our national\n clients a more complete service offering. Our clients will now be able\n to run campaigns that include our own community papers, but also a\n larger pool of French-language papers in Canada that serve\n complementary territories,\" says Serge Lemieux, VP, Newspaper Division,\n Québec and Ontario, TC Media, and President of the Board of Directors\n in charge of managing Réseau Sélect until today's announcement.\n\n\nSimilarly, Réseau Sélect advertisers will now have quick access to\n TC Media's integrated marketing offering, drawing on its entire\n portfolio of media products in print, interactive and digital. National\n clients will thus benefit from the synergy among the various TC Media\n properties at the local level, including printing and door-to-door\n distribution (Publisac) services, as well as products such as Publisac.ca, the group buying site lamégaprise.com or the auction site BidGo.ca.\n\n\nFrançois Laferrière, New General Manager of Réseau Sélect\nTC Media takes this opportunity to announce the appointment of François\n Laferrière to the position of General Manager of Réseau Sélect. Prior\n to this new appointment, Mr. Laferrière held t...