Business
TC Media announces creation of digital product development lab
TC Media Incubator to be headed by Bruno Leclaire who is appointed Chief Digital Officer...
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[{"type":"text","content":"\n\n\nTC Media Incubator to be headed by Bruno Leclaire who is appointed Chief\n Digital Officer\n\n\nMONTREAL, July 3, 2013 /CNW Telbec/ - TC Media is pleased to announce the launch of the TC Media Incubator, a laboratory that will oversee the company's creation, development and\n incubation of new digital products. The TC Media Incubator will be directed by Bruno Leclaire, who is appointed Chief Digital\n Officer of TC Media. The official start-up of lab operations is slated\n for the beginning of TC Media's next fiscal year, in November 2013.\n\n\n\"At TC Media, our ambition is to offer our advertising clients and our\n consumers top quality, innovative, highly efficient products and\n services,\" said Ted Markle, president of TC Media. \"The creation of the\n TC Media Incubator supports this ambition, in line with our sector's strategic priorities.\n Bruno's unparalleled experience in launching digital products makes him\n the obvious choice to successfully guide the projects that will evolve\n within our incubator.\"\n\n\nBruno Leclaire has an impressive track record that notably includes the\n launch of successful TC Media digital products such as JobGo.ca, AutoGo.ca and the P$ Mobile Service app for Stationnement de Montréal. He will oversee the management of\n all of the incubator's operations, including allocation of the\n company's major investments, establishment of an optimal work structure\n and efficient management of the portfolio of new digital products under\n development. As Chief Digital Officer, he will also continue to oversee\n TC Media's digital strategy to ensure that all of the sector's\n operations are consistent and optimally aligned.\n\n\n\"I'm delighted to be establishing the TC Media Incubator, which demonstrates our commitment to positioning ourselves as a\n Canadian leader in the development of digital products,\" said Bruno\n Leclaire, Chief Digital Officer of TC Media. \"We are going to set up a\n development process that is efficient, well-structured, flexible and\n agile that will enable us to accelerate the time-to-market for new\n digital products and increase our competitive advantage. This lab will\n have many of the advantages of a small start-up while benefiting from\n the strategic framework and support that can only be provided by a\n large company.\"\n\n\nSome developme...