Business
TC Media acquires a majority stake in Redux Media
MONTREAL, May 17, 2012 /CNW Telbec/ - TC Media is pleased to announce it has completed the ...
About this update from Transcontinental Inc. Class A
[{"type":"text","content":"\n\n\n\n\n\nMONTREAL, May 17, 2012 /CNW Telbec/ - TC Media is pleased to announce it has completed the acquisition of a majority\n stake in Redux Media, a leading online advertising network. Redux Media manages mass online display inventory, optimizing it into\n custom-targeted and brand-safe advertising channels. The company\n delivers over 12 billion monthly impressions to more than 80 million\n unique visitors in Canada and the US (comScore Media Metrix - April\n 2012). Redux Media's Real-Time bidding (RTB) solution enables 5,000\n publishers to offer advertisers maximum return on investment across 15\n content channels.\n\n\nThe transaction is in line with TC Media's strategy of broadening its\n existing digital network. TC Media and Redux Media's combined offering\n will allow the two companies to reach more than 18.7 million\n unduplicated unique visitors per month or two thirds of all online\n Canadians.\n\n\n\"We are eager to start our relationship with Redux Media,\" said\n Dominique-Sébastien Forest, Vice President, National Digital Solutions,\n TC Media. \"This new partnership offers a strong unique proposition to\n our customers by providing access to Real-Time bidding (RTB), private\n exchange and arbitrage advertising platforms with cutting-edge network\n capabilities to better serve advertisers and agencies.\"\n\n\nReal-Time bidding has been greatly changing the face of online\n advertising and industry predictions forecast exponential growth in\n coming years. Offering new and highly efficient ways of targeting\n audiences, RTB allows advertisers and agencies to bid and purchase ad\n impressions in real time. RTB is a great complement to other digital\n advertising strategies such as reserved pre-paid advertising space,\n allowing for a maximum return on investment.\n\n\n\"Partnering with TC Media is a great opportunity,\" says Claude Dugas,\n President, Redux Media. \"The agreement enables us to continue to build\n on the excellent reputation and brand Redux has created over the past\n six and a half years while benefiting from being part of the TC\n Transcontinental family.  Moreover it enhances our product offering and\n provides advertisers all the state-of-the-art tools to maximize their\n campaign performance.\"\n\n\nGoing forward, TC Media will be able to count on the Redux Media team\n and brand...