Business
Patrick Lauzon appointed Senior Vice President, Interactive Marketing Solutions of TC Media
MONTREAL , July 10, 2013 /CNW Telbec/ - TC Media is pleased to announce the appointment ...
About this update from Transcontinental Inc. Class A
[{"type":"text","content":"\n\n\nMONTREAL, July 10, 2013 /CNW Telbec/ - TC Media is pleased to announce\n the appointment of Patrick Lauzon as Senior Vice President, Interactive\n Marketing Solutions. In this role, Mr. Lauzon will be in charge of\n interactive marketing operations for our direct customers, i.e.\n promotional content solutions, custom content solutions and digital\n marketing solutions, including our mobile solutions, e-flyers and email\n marketing solutions. He will be a member of the TC Media management\n team and will join the organization as of July 22.\n\n\n\"I am very pleased to see Patrick join the TC Media management team,\"\n said Ted Markle, President of TC Media. \"It was essential for us to\n have an experienced leader like Patrick overseeing the management of\n interactive marketing solutions. With the team we have in place, we\n will be able to step up the implementation of our strategic priorities\n and develop our interactive marketing offering.\"\n\n\n\"I am excited to be joining TC Media, a great media and marketing\n organization that is committed to innovation and transformation,\"\n declared Patrick Lauzon. \"I see great opportunities and look forward to\n continuing the evolution of TC Media's offer to retail clients, in the\n e-flyer model, as well as with other shopper and interactive marketing\n services and solutions.\"\n\n\nAs a pioneer in Canada's online marketing industry, Patrick Lauzon has\n distinguished himself over the years for his exceptional sense of\n leadership and innovation. Before joining TC Media, he was president of\n Mediative, a Yellow Pages Group company. Prior to that, he held a\n number of management positions, notably at Sun Media, Canoe.ca,\n Sympatico/MSN and Bell Canada. Patrick is also very involved in the\n industry. He has been on the board of directors of IAB Canada\n (Interactive Advertising Bureau) for almost ten years, and has also\n been a director of many other organizations such as Aquisio, My Virtual\n Paper and LIPSO. A graduate of Concordia University, Patrick also\n attended Northwestern University, Harvard Law School and the Sloan\n School of Management at MIT.\n\n\nAbout TC Media\nCanada's leading provider of media and marketing activation solutions,\n employing about 4,000 people, TC Media reaches 24 million consumers in\n Canada throug...