Business
Cellier magazine gets a new look!
MONTREAL, March 28, 2013 /CNW Telbec/ - Cellier magazine, published by the Sociét&#...
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[{"type":"text","content":"\n\n\n\n\n\nMONTREAL, March 28, 2013 /CNW Telbec/ - Cellier magazine, published by the Société des alcools du Québec (SAQ) and designed and produced by TC Media, has got a fresh new look\n just in time for spring. Now to be published eight times a year with a\n circulation of more than 350,000 copies, Cellier - New Arrivals has a new logo that better reflects its content, and a more dynamic,\n friendly and interactive presentation. The magazine is available\n starting today in SAQ Sélection branches all across Québec. From now\n on, an iPad edition of Cellier - New Arrivals will also be offered, starting with this first revamped issue.\n\n\nThe new Cellier - New Arrivals magazine will offer six issues that focus on a selection of new\n arrivals, plus two expanded issues per year. This approach will allow\n readers to discover even more about fine wines and spirits, as the\n issues will showcase some 30 new products sold in the Cellier section of SAQ Sélection stores. Plus, the new design improves product\n presentation for easy and handy browsing. The essence of the magazine\n remains the same: blending good wines with good food and enjoyment of\n life, by providing expert advice, suggestions about which wines go best\n with which types of food, and interviews with producers, sommeliers and\n chefs.\n\n\n\"The SAQ has trusted us for a number of years now to create a\n custom-content magazine and guide its customers as they explore the\n world of wines,\" said Lise Paul-Hus, Group Publisher and VP, Consumer\n Solutions Montreal for TC Media. \"We are pleased to have had the\n opportunity to work closely with the SAQ team on this much-anticipated\n redesign of Cellier - New Arrivals, which will now offer a more interactive approach, with greater\n frequency of publication and higher circulation.\"\n\n\n\"These changes to the magazine show our commitment to better meeting the\n expectations of our customers. The new approach for Cellier - New Arrivals will help us broaden our appeal with wine lovers who like to try out new\n fine wines and spirits,\" explains Michel-André St-Jean, Director,\n Specialties Business Unit at the SAQ. \"We have focused on discovering\n and exploring many new and different products that enhance the pleasure\n of good food.\"\n\n\nCellier - New Arrivals magazin...