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Air Transat encourages Canadians to step out of their comfort zone
Air Transat encourages Canadians to step out of their comfort zone Canada NewsWire ...
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[{"type":"text","content":"\n \n \n \n Air Transat encourages Canadians to step out of their comfort zone\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n MONTREAL\n \n \n ,\n \n \n May 2, 2023\n \n \n /CNW/ -\n \n Air Transat\n \n launched today its new promotional campaign in\n \n Canada\n \n :\n \n \n Time to go\n \n \n . Encouraging Canadians to step out of their comfort zone, this advertising campaign shows that it is essential to travel in order to recharge one's batteries and escape the monotony of everyday life.\n \n \n Developed in collaboration with creative agency Sid Lee, the campaign is built around\n \n videos\n \n featuring protagonists in their routine that has gotten too comfortable: a couple asleep in front of the TV, a man working on one of his numerous motorcycles in his garage, and a woman watering hundreds of plants in her apartment. The brand's message is directly inspired by the habits of staying at home that many have developed in an excessive way since the pandemic.\n \n \n \"\n \n Time to go\n \n is perfectly aligned with our mission, which encourages us to benefit from the transformative power of travel – openness,\" says\n \n Joseph Adamo\n \n , Chief Sales and Marketing Officer at Transat. \"We believe that one of the best ways to grow personally is to get out of that comfortable routine.\"\n \n \n \"Comfort zones allow us to relax and take solace in the familiar, but sooner or later, there comes a time when we want to shake things up,\" adds\n \n Brian Gill\n \n , Creative Director at Sid Lee. \"\n \n Time to go\n \n is about that moment of realization when we say to ourselves: 'I need some adventure,' and there is no better way to expand our horizons than through travel.\"\n \n \n Rolled out in\n \n Quebec\n \n and\n \n Ontario\n \n , the campaign includes 30-, 15- and 6-second\n \n video ads\n \n , in addition to a radio ad. The multiplatform campaign can also be seen in online media and on various types of billboards. Most of these placements include a message contextualized to the location of the ad ...