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TransAlta Corporation Debuts New Brand Reiterating Commitment to a Clean Energy Future
TransAlta Corporation Debuts New Brand Reiterating Commitment to a Clean Energy Future ...
About this update from Transalta Corporation
[{"type":"text","content":"\n \n \n \n TransAlta Corporation Debuts New Brand Reiterating Commitment to a Clean Energy Future\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n CALGARY, AB\n \n \n ,\n \n \n June 20, 2022\n \n \n /CNW/ - Today, TransAlta Corporation (TSX: TA) (NYSE: TAC) (\"TransAlta\") announced a new visual identity including logo and tagline. The new visual identity encapsulates the TransAlta of today while reinforcing the Company's focus as a leader in creating a carbon-neutral future for our customers.\n \n \n \n \n \n \n \n \n This rebranding coincides with a key milestone for the company – 111 years have passed since the company first began generating power in the foothills west of\n \n Calgary\n \n .\n \n \n With a diversified portfolio of generation assets that includes wind, solar, hydro and gas, operating in\n \n Canada\n \n ,\n \n the United States\n \n and\n \n Australia\n \n , and a robust portfolio of growth projects, TransAlta is well-positioned to support the global effort to decarbonize with the clean, reliable, and low-cost electricity customers need to successfully transition.\n \n \n \"Today, we are presenting a new look to our customers and stakeholders, one that speaks to a clean future and aligns with our company's purpose statement that clean power is fundamental to moving the world forward,\" said President and CEO\n \n John Kousinioris\n \n .  \"From our transition off coal in\n \n Canada\n \n to the renewable projects we are building and operating for our customers, it is a proud moment for our Company.  Our new visual identity conveys that TransAlta is moving forward with purpose having made the investments necessary to achieve significant carbon reductions in our generation portfolio while building out a renewables fleet that will help our customers achieve their decarbonization goals. We truly are energizing the future.\"\n \n \n For our customers, our employees, and the communities in which we operate, TransAlta's new brand stands for momentum, evolution and energy. The brand is bold, dyna...