Business
Tradeshow Marketing Company Expands Agreement with Cesari Direct
Tradeshow Marketing Company Expands Agreement with Cesari Direct.
About this update from Tradeshow Marketing Co Ltd
[{"type":"text","content":"Tradeshow Marketing Company, Ltd. (OTC: TSHO) today announced that it has reached an agreement with infomercial production specialist, Cesari Direct, to provide Tradeshow Marketing with a comprehensive campaign management service for their upcoming infomercial campaign. \"Reaching this agreement with Cesari Direct has been a key milestone for our upcoming infomercial campaign,\" said Luniel de Beer, CEO of Tradeshow Marketing. \"This will allow us to streamline our campaign overhead and focus on the operational aspects of our business while tapping into the experience that has made Cesari such a successful player in the DRTV world.\" Under the expanded agreement, Cesari Direct will provide a turn-key implementation of key DRTV operational areas, such as media management, inbound teleservices, payment processing, order fulfillment, distribution, and customer service. Cesari Direct's Vice President of Business Development and Campaign Management, Tim O’Brien, commented that, \"We are proud to be expanding our services offered to Tradeshow Marketing. Successfully managing the various component partners of a DRTV campaign is critical to long term viability in this industry. Tradeshow Marketing now has our entire creative, media, and operations teams focused on their projects.\" The Cesari marketing model continues to generate profits during every season of the year and integrates multiple media channels including television, radio, web and emerging communication technologies. Backing this model up with comprehensive campaign and operations management is a key ingredient to long-term success. About Cesari DirectFounded in 1993, Cesari Direct (www.cesaridirect.com) produces both long and short form direct response television campaigns, and provides media buying, online marketing, and campaign management services. Rick Cesari, Founder and CEO, has long been considered a pioneer in the DRTV industry, having created and produced more than 75 successful infomercial campaigns including the Juiceman Juicer, the George Foreman Grill, the Sonicare toothbrush, and OxiClean. About The Tradeshow Marketing CompanyThe Tradeshow Marketing Company, Ltd. is a publicly-traded consumer products company focused on the development and distribution of unique products that have broad appe...