Press release
The Trade Desk Announces First Wave of OpenAds Publishing Partners – Supporting a Healthier Digital Media Supply Chain
Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis among first to
About this update from The Trade Desk, Inc.
[{"type":"text","content":"\nLeading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis among first to support\n\n\n NEW YORK--(BUSINESS WIRE)--\nThe Trade Desk, a leading global advertising technology company, today announced broad support from publishing partners for OpenAds, a new auction environment that enables a direct, high-integrity, and transparent option for publishers and sellers. Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis are among the first publishers to announce their support for OpenAds.\n\n\nAs more advertisers fully embrace programmatic advertising, they are demanding digital advertising auctions that prioritize transparency, visibility, and signal. OpenAds is designed to deliver a high-integrity and transparent auction and, in doing so, incentivizes healthy supply chain dynamics across the advertising technology ecosystem.\n\n\n“OpenAds represents a major advance in how our industry thinks about a clean and transparent supply chain, starting with the auction,” said Will Doherty, SVP, Inventory Development, The Trade Desk. “Innovative partners, including our launch publishers, all agree this technology benefits buyers and publishers by helping advertisers understand what they are buying and the audience they are reaching with the best signal possible.”\n\n\nQuotes from Supporting Publishers:\n\n\n“One of the biggest challenges in programmatic is understanding where value is lost between buyers and publishers,” said Megan Hong, Senior Director of Partner and Yield Management, The Arena Group. “OpenAds brings much-needed transparency to the auction, especially around fees and reseller activity, which helps us better understand how our inventory is actually being bought.”\n\n\n“Congratulations to The Trade Desk on its new OpenAds product, which offers advertisers exceptional ROI and the opportunity to reach premium audiences,” said Dave Strauss, VP of Revenue Operations and Strategy, the Guardian. “It means the highest bid wins in a transparent, auditable auction environment that publishers can independently verify. The Guardian is excited to be a part of that strategy.”\n\n\n“Hearst Magazines’ early support for OpenAds underscores our commitment to transparent, high...