Press release
The Trade Desk Launches in India to Unleash the Full Potential of the Open Internet for Digital Marketers
Tejinder Gill appointed as General Manager to lead The Trade Desk business in India NEW DELHI--(BUSINESS WIRE)-- Global advertising technology leader, The
About this update from The Trade Desk, Inc.
[{"type":"text","content":"\nTejinder Gill appointed as General Manager to lead The Trade Desk business in India \n\n NEW DELHI--(BUSINESS WIRE)--\nGlobal advertising technology leader, The Trade Desk (NASDAQ: TTD), today announced that it has launched operations in India, as well as the appointment of Tejinder Gill as the company’s India General Manager. Tejinder will lead the company’s business and growth strategy in India, helping Indian brands and publishers unleash the full potential of the open internet where Indian consumers are increasingly spending their time.\n\nRapid digitization of the media industry has provided a paradigm shift in the way Indians consume content online. In particular, content consumption on the open internet has exploded in the last 18 months. According to a study by Global Web Index, Indians, on average, are spending as many as eight hours a day online – 70 percent of which is spent on the open internet, which includes online content, over-the-top (OTT) and music streaming.* Furthermore, the open internet grew at much faster pace than other online channels, even social media. Online content and OTT streaming grew 28 percent and 16 percent respectively, while social media grew by a mere 1 percent.\n\nThe Trade Desk aims to help India’s digital marketers capture these fast-growing opportunities. With The Trade Desk’s industry-leading data-driven capabilities, marketers can access a marketplace of premium advertising inventory across a wide range of websites, apps, podcasts and streaming OTT platforms. As an omnichannel platform, The Trade Desk enables marketers to reach relevant audiences across different devices (including computers, mobile devices, tablets and connected TV), and engage with them meaningfully along their entire digital journey.\n\n“Digital is the fastest-growing advertising segment in India and, as a result, marketers in India are seeking more trust and transparency as they shift more campaign budget there,” says Tejinder Gill, General Manager, India, The Trade Desk. “While Indian consumers are spending 70 percent of their time on the open internet, almost 80 percent of India’s digital ad revenue still goes to the big tech platforms, which sit outside the open internet. The Trade Desk is here to bring the much needed data-driven decisioning and transparency to India’s digital advertising ecosystem, offering ...