Press release
Instacart and The Trade Desk Partner to Enhance Programmatic Advertising for CPG Brands
Beam Suntory and GroupM Join Pilot to Sharpen Their Campaigns on The Trade Desk with Instacart's Retail Media Data SAN FRANCISCO, Oct. 19, 2023 /PRNewswire/
About this update from The Trade Desk, Inc.
[{"type":"text","content":"Beam Suntory and GroupM Join Pilot to Sharpen Their Campaigns on The Trade Desk with Instacart's Retail Media Data\nSAN FRANCISCO, Oct. 19, 2023 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, and The Trade Desk (Nasdaq: TTD), a global advertising technology leader, today announced a new partnership to help select CPG advertisers enrich their programmatic campaigns with the power of retail media. The partnership aims to make CPG advertisers' media buys more data-driven on The Trade Desk by enabling them to reach purchase-minded audiences based on Instacart's consumer behavior and product purchase data.\n\n \n \n \n \n \n \n\n \nPilot partners, including Beam Suntory and GroupM, will soon be able to build and activate Instacart-informed audiences across omnichannel media buys through The Trade Desk. By taking this data-driven approach, CPG brand partners will be able to broaden their reach beyond Instacart's platform and connect with high-intent consumers ahead of their next grocery shop across CTV and display channels offered by The Trade Desk.\nInstacart will make category-based purchase data available for brands on The Trade Desk, enabling them to build larger, high-intent audiences that reflect consumer shopping behaviors across Instacart's Marketplace of more than 1,400 retail banners in North America. The partnership enables pilot brand partners to layer their programmatic campaigns in The Trade Desk with exclusive Instacart data to build category-based audience segments like:\nbought their category, but not their brandbought their brandlapsed brand purchasersaudiences who have never purchased their brand\"Brands continue to tell us that they are looking for performant, data-driven solutions to maximize their return on investment,\" said Ali Miller, VP of Ad Product at Instacart. \"Instacart is attractive to marketers who want to drive results by reaching high-intent consumers, on a platform enhanced by our depth of consumer behavioral data and highly measurable outcomes. Now, we can help brands expand their reach to audiences off our Marketplace via our partnership with The Trade Desk. It's critical for brands to reach consumers at scale, and ultimately drive purchase – and we're excited to provide new solutions to help achieve those goals.\"\n\"Instacart brings a wealth o...