Press release
Tractor Supply Upgrades Neighbor’s Club Member Benefits
Enhancements include better recognition, more rewards, more relevant offers and a new “heroes” benefit to launch in mid-2024 BRENTWOOD, Tenn.--(BUSINESS
About this update from Tractor Supply Company
[{"type":"text","content":"\nEnhancements include better recognition, more rewards, more relevant offers and a new “heroes” benefit to launch in mid-2024\n\n\n BRENTWOOD, Tenn.--(BUSINESS WIRE)--\nTractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has announced enhancements to its Neighbor’s Club loyalty program. Starting this month, more than 30 million Neighbor’s Club members will receive rewards faster and enjoy easier tier qualification, among other benefits. Tractor Supply will also offer active military, veterans and first responders special benefits starting later this summer.\n\n\nNeighbor’s Club enhancements include:\n\n\n\nBetter recognition: Members earn Preferred status with a new, lower annual spending level of $500 in the calendar year (previously $1,000).\n\n\n\nMore rewards: Neighbors can now earn a reward with only 200 points (previously 500), so they receive benefits faster.\n\n\n\nImproved relevance: Members will receive more personalized offers and tailored incentives and experiences based on their interests and shopping patterns.\n\n\n\nHonoring our heroes: Launching this summer, active military, veterans and first responders will receive immediate Preferred status, along with other benefits.\n\n\n\n“Neighbor’s Club is such an important part of our connection with our customers – it’s one of the many ways we bring them value, while personalizing their shopping experiences and rewarding their loyalty,” said Kimberley Gardiner, chief marketing officer at Tractor Supply. “If Tractor Supply stands for one thing, it’s legendary service. These enhancements to Neighbor’s Club will build on and strengthen the incredible experience our Team Members create in our stores as we serve Life Out Here. We’re delighted to make it even easier and faster for customers to receive benefits, especially the heroes who serve our communities every day.”\n\n\nNeighbor’s Club is a three-tier loyalty program available at Tractor Supply and Petsense by Tractor Supply, both online and in stores. Members accrue points for every dollar spent, with higher-tier members accumulating points at a faster rate; points can be redeemed for rewards, services and more. Since its relaunch in 2021, Neighbor’s Club is one of the largest and fastest-growing loyalty membership programs in retail and now represents more than three-quart...