Business
Tractor Supply Steps Onto Rodeo’s Biggest Stage as Presenting Sponsor of the Wrangler National Finals Rodeo
Multi-year sponsorship with the Professional Rodeo Cowboys Association (PRCA) is part of retailer’s ongoing commitment to supporting western sports at the
About this update from Tractor Supply Company
[{"type":"text","content":"\nMulti-year sponsorship with the Professional Rodeo Cowboys Association (PRCA) is part of retailer’s ongoing commitment to supporting western sports at the local, regional and national level\n\n\n BRENTWOOD, Tenn.--(BUSINESS WIRE)--\nTractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States (the “Company”), announced today it is an Official Partner of the 2026 National Finals Rodeo (NFR), known officially as the “Wrangler National Finals Rodeo presented by Tractor Supply Company.” The sponsorship of one of rodeo’s most prestigious events solidifies Tractor Supply as a top supporter of western sports nationally, regionally and locally.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260312297048/en/Tractor Supply announced today it is an Official Partner of the 2026 National Finals Rodeo (NFR), known officially as the \"Wrangler National Finals Rodeo presented by Tractor Supply Company.\"\nThrough the official partnership, Tractor Supply will connect with rodeo fans through media, in-arena presence and on-site activations surrounding NFR, while maintaining a year-round presence at PRCA rodeos nationwide. Additionally, PRCA rodeo athletes will make several scheduled appearances at Tractor Supply store locations throughout the year.\n\n\n“Rodeo runs deep in many of the communities Tractor Supply calls home,\" said Kimberley Gardiner, Chief Marketing Officer at Tractor Supply. \"Partnering with the PRCA and serving as presenting sponsor of the National Finals Rodeo, professional rodeo's biggest moment of the year, is a powerful way for us to celebrate the grit, determination and community spirit that define Life Out Here.\"\n\n\nThe Pinnacle of PRORODEO\n\n\nNFR stands as the championship event of PRORODEO and the sport’s premier event. The nation’s top 15 PRCA and WPRA earners of the season compete across every rodeo discipline during the 10-day event in Las Vegas. NFR consistently draws more than 170,000 fans each year, with a record-breaking 175,846 in attendance in 2025.\n\n\nThe 2026 Wrangler National Finals Rodeo presented by Tractor Supply Company will take place Dec. 3-12 at the Thomas & Mack Center in Las Vegas.\n\n\n“PRORODEO is rooted in more than 700 communities nationwide,” said Paul Woody, Chief Marketing Officer of ...