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Tractor Supply Names Kimberley Gardiner Chief Marketing Officer as Christi Korzekwa Announces Retirement
Gardiner to build on foundation established by Korzekwa BRENTWOOD, Tenn.--(BUSINESS WIRE)-- Tractor Supply Company (NASDAQ: TSCO), the largest rural
About this update from Tractor Supply Company
[{"type":"text","content":"\nGardiner to build on foundation established by Korzekwa\n\n BRENTWOOD, Tenn.--(BUSINESS WIRE)--\nTractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced today that Kimberley Gardiner has joined the Company as Senior Vice President and Chief Marketing Officer (CMO), succeeding Christi Korzekwa who previously announced her plans to retire.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220718005078/en/Kimberley Gardiner, the new Chief Marketing Officer of Tractor Supply Company. (Photo: Business Wire)\nGardiner brings to the Company more than 22 years of marketing experience with an intense passion to help drive strategic change and stay ahead of digital trends. As CMO, she will focus on driving accelerated growth by elevating Tractor Supply’s brand and marketing capabilities. Under Korzekwa’s leadership, the Tractor Supply brand significantly improved its unaided brand awareness and cultivated a highly engaged customer base.\n\n“We are excited to welcome Kimberley to Tractor Supply. She is a creative marketer with a proven track record of success in developing and implementing growth strategies. Her extensive background and data-driven approach to brand development, as well as her reputation for innovation, will help evolve our marketing organization and continue to build on the strength of the Tractor Supply brand,” said Hal Lawton, President and Chief Executive Officer of Tractor Supply.\n\n“Over the last ten years, Christi has been a driving force behind our marketing programs that have deepened our connection with our customers,” said Lawton. “Christi was instrumental in the development of our Neighbor’s Club loyalty program in 2015 and its reinvention in 2021 to a tiered membership program with over 26 million members today. On behalf of the Tractor Supply team, we are truly grateful to Christi for her service and wish her the best in her retirement.”\n\nAbout Kimberley Gardiner\n\nKimberley Gardiner joins Tractor Supply from Volkswagen of America, where she served as Chief Marketing Officer and Senior Vice President since 2020. In this role, she led brand strategy, brand and retail content, media planning, dealer marketing operations and consumer experience marketing. Before Volkswagen, Gardiner held various ...