Business
Tractor Supply Expands Neighbor's Club Benefits; Rebrands Pet Specialty Business to Petsense by Tractor Supply
New services added to Neighbor’s Club with expansion to Petsense by Tractor Supply Rebrand to Petsense by Tractor Supply supported by store refresh Hill’s
About this update from Tractor Supply Company
[{"type":"text","content":"\n\nNew services added to Neighbor’s Club with expansion to Petsense by Tractor Supply\n\n\nRebrand to Petsense by Tractor Supply supported by store refresh\n\n\nHill’s Food, Shelter & Love Program event happening at every Petsense by Tractor Supply\n\n\n \n\n BRENTWOOD, Tenn.--(BUSINESS WIRE)--\nTractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced today that its award-winning loyalty program, Neighbor’s Club, will be adding new services for members and new ways to earn through its pet-exclusive retailer, Petsense – which will now be rebranded as Petsense by Tractor Supply. The Company anticipates the expansion will deepen relationships with existing customers and help attract new pet customers to both Tractor Supply and Petsense by Tractor Supply.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220818005539/en/Petsense store front (Photo: Business Wire)\n“Neighbor’s Club has been a true differentiator for Tractor Supply as we’ve seen strong growth in membership enrollment, increased spending levels and industry-leading retention levels with our high-value customers,” said Hal Lawton, President and Chief Executive Officer of Tractor Supply. “Finding new ways to provide additional value through the expansion of Neighbor’s Club to pet parents at Petsense by Tractor Supply is a natural fit given the complementary nature of the brands. As an industry leader in the fast-growing pet products and supplies categories, the pairing of the two brands with our Neighbor’s Club program continues our history of providing a more rewarding shopping experience for our customers.”\n\nThe latest updates to Neighbor’s Club, which currently has more than 26 million members, are designed to meet evolving pet customer demands by adding ways to earn new services like free pet washes and grooming. The expansion of Neighbor’s Club benefits to Petsense by Tractor Supply, beginning on August 22, allows customers access to a wider selection of brands, supplies and more at Petsense by Tractor Supply locations, such as premium dog and cat food brands from Fromm, ORIJEN® and Royal Canin, among others. The Tractor Supply app also offers a “My Pet” personalization which provides a differentiated digital shopping experience for pet customers like Ve...