Press release

Tractor Supply Company Partners With Country Stars Lainey Wilson, Ashley McBryde, Jimmie Allen, Dustin Lynch and Kat & Alex, Along With Opry Entertainment Group for Inaugural Emerging Artists Program

Program seeks to discover and elevate next generation of country music talent To enter, artists can submit an original song inspired by Life Out Here at

articleTractor Supply CompanyFebruary 16, 20234/company/tractor-supply-company/news/tractor-supply-company-partners-with-country-stars-lainey-wilson-ashley-mcbryde
Tractor Supply Company Partners With Country Stars Lainey Wilson, Ashley McBryde, Jimmie Allen, Dustin Lynch and Kat & Alex, Along With Opry Entertainment Group for Inaugural Emerging Artists Program

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[{"type":"text","content":"\n\nProgram seeks to discover and elevate next generation of country music talent\n\n\nTo enter, artists can submit an original song inspired by Life Out Here at tractorsupply.com/emergingartists\n\n\nEmerging Artists Program includes mentorship by acclaimed singer-songwriters, a premier Nashville studio recording session, live performances during country music’s biggest week in Nashville and more\n\n\n BRENTWOOD, Tenn.--(BUSINESS WIRE)--\nTractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced today the launch of the company’s inaugural “Emerging Artists Program” in partnership with country music artists Lainey Wilson, Ashley McBryde, Jimmie Allen, Dustin Lynch and Kat & Alex, along with Opry Entertainment Group. The program will discover and support emerging country artists who live and love what Tractor Supply calls “Life Out Here.”\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230216005529/en/Tractor Supply Emerging Artists featuring the Mentors (Graphic: Business Wire)\nNow through March 15, emerging artists can submit an original song inspired by the Out Here lifestyle to tractorsupply.com/emergingartists. Tractor Supply will name the final five emerging artists in May and pair each one with an established mentor. Two-time CMA Awards winner and Tractor Supply Brand Ambassador Lainey Wilson will curate the program, and will be joined by Jimmie Allen, Dustin Lynch, Ashley McBryde, and Kat & Alex.\n\nThe five selected emerging artists will travel to Nashville, Tennessee to collaborate with their mentors, record their songs at a premier studio, meet with industry executives and open for Wilson at an exclusive event during country music’s biggest week in Nashville in June. The selected artists will also earn a spot on “Ole Red on the Rise Presented by Tractor Supply,” an Opry Entertainment Group series kicking off June 7 at Ole Red on Broadway. Finally, each artist will have the opportunity to perform alongside Wilson on the Grand Ole Opry stage and appear in an upcoming Circle Network 30-minute special set to premiere this fall.\n\n“It really hits home that I get to help an aspiring artist through this program,” said Wilson. “I’m so excited to guide my mentee through this complex music industry as best I can, and...

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