Press release
Tractor Supply and Field & Stream Bring Stories From the Outdoors to Life Through a Strategic Partnership
Rural lifestyle retailer will be the exclusive home for select Field & Stream outdoor and hunting products BRENTWOOD, Tenn.--(BUSINESS WIRE)-- Tractor Supply
About this update from Tractor Supply Company
[{"type":"text","content":"\nRural lifestyle retailer will be the exclusive home for select Field & Stream outdoor and hunting products\n\n\n BRENTWOOD, Tenn.--(BUSINESS WIRE)--\nTractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced today a multi-year, strategic licensing partnership with Field & Stream, the most-trusted voice of the outdoors. Beginning in June, Tractor Supply customers can shop a variety of hunting and outdoor products created in collaboration with Field & Stream at stores nationwide and online. An expanded assortment of products is planned for the fall, with an exclusive line of apparel launching in 2026.\n\n\n“For generations, Field & Stream and Tractor Supply have been pillars of the outdoor community. Field & Stream has inspired millions to explore and cherish the outdoors, while Tractor Supply has equipped them with the tools and products to make those adventures possible,” said Seth Estep, chief merchandising officer at Tractor Supply. “Our shared communities, values, histories and interests make for a natural and seamless partnership. This June, we launch the first Field & Stream products as part of our annual Deer Event, which kicks off hunting season with special in-store programing and promotions. Over time, Field & Stream products will include gun safes, hunting blinds, deer feeders, game cameras and more. The larger collection begins arriving in store and online this November. We can't wait to see the incredible experiences this partnership will bring to our customers.”\n\n\nField & Stream’s origins date back to 1871 when an outerwear manufacturer, Gordon & Furguson, opened their doors in St. Paul, Minnesota and later launched a clothing line under the brand “Field & Stream”. A few years later, Charles Haddock founded a large-format periodical that covered hunting, fishing, and conservation and called it “Field and Stream”. The next generation of the Field & Stream magazine, born in a duck blind, came to life in 1895, and has engaged sportsmen and conservationists ever since. After years of publishing captivating stories in print, the brand transitioned into a digital destination in 2020. Entertainers Eric Church and Morgan Wallen, along with a group of experienced brand builders, acquired and relaunched Field & Stream in 2024, unifying this legacy brand for the first time...