TPG Launches New Retail Insurance Brokerage Platform Third Wave Insurance with Inaugural Partnership with Palmer & Cay

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[{"type":"text","content":"SAN FRANCISCO & ATLANTA, January 29, 2026--(BUSINESS WIRE)--TPG (NASDAQ: TPG), a leading global alternative asset management firm, today announced the launch of Third Wave Insurance (the "Company"), a newly formed retail insurance brokerage platform utilizing the latest technology and innovation to drive client success. Third Wave Insurance is led by Founder and CEO Brian Bair, a seasoned leader in the insurance industry.","length":439,"tagName":"p"},{"type":"text","content":"In tandem with this announcement, the Company is announcing its inaugural partnership with Palmer & Cay, a leading independent insurance and employee benefits brokerage with offices across the Southeastern U.S. Palmer & Cay will serve as Third Wave’s flagship retail business and will continue to operate under its storied brand. The firm will continue to be led by CEO Jack Cay – the fifth generation of the Cay family to lead the firm – and his leadership team.","length":471,"tagName":"p"},{"type":"text","content":""Together with Brian and Jack, we have established a shared vision for a technology-enabled, highly professionalized insurance brokerage platform," said BJ Loessberg, a Business Unit Partner at TPG Growth. "Throughout its 150+ year history, Palmer & Cay has built a client-focused culture that is fueled by attracting and developing top industry talent. Their team is an ideal anchor partner for Third Wave Insurance, and we see a significant opportunity to build on their impressive momentum, while scaling the platform through both organic and inorganic expansion."","length":591,"tagName":"p"},{"type":"text","content":""Our team brings a proven track record of navigating the ongoing evolution and waves of transformation that have defined the insurance industry over the past three decades," said Bair. "Today, we are at the forefront of the technology wave of transformation in this space and are ready to drive meaningful change once again through the launch of Third Wave Insurance. We’ve been impressed by Palmer & Cay’s remarkable legacy of success, entrepreneurial spirit, and client-first approach, and are thrilled to partner with Jack and his team. Together with the team at TPG, we are excited to bolster what makes Palmer & Cay so special and create a platform that can continue to sca...

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