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TORONTO, Nov. 8 /CNW/ - Sirit Inc. ("Sirit") (TSX: SI), a leading provider of radio frequency identification ("RFID") solutions, today introduced its Reader Swap-Out Program featuring a $250 product pricing incentive for users that replace currently installed RFID readers with Sirit's INfinity 510. This Program covers any competitive or Sirit manufactured fixed reader and runs from November 8, 2007 through March 31, 2008. The Swap-Out Program will be executed through Sirit's worldwide distributor and reseller network.
"Over the past few years, many RFID programs have been limited in scope to lab or small test environments. As the market continues to mature, many first generation readers and subsequent versions simply cannot meet the performance promises in real world applications," stated Tony Sabetti, vice president, RF Solutions, Sirit Inc. "The goal of our Swap-Out Program is to help customers upgrade to the industry's leading RFID reader, Sirit's INfinity 510, so they can benefit from the superior performance and technology advancements within this next generation reader. With faster, more accurate tag reads, Sirit's INfinity 510 delivers highly reliable data which in turn translates to a more effective implementation of RFID technology."
"After much progress in terms of product availability, performance, and cost-reduction, many users in the passive UHF reader market would benefit from a technology refresh," noted Michael Liard, Research Director for RFID and Contactless at ABI Research (Oyster Bay, NY). "A program such as the one Sirit is introducing offers existing and new customers assurances on price, performance, and overall satisfaction with the opportunity to embrace the latest technology advancements."
The INfinity 510 continues to receive accolades for its outstanding performance as the top-rated RFID reader as confirmed in the recent ODIN technologies European RFID Reader Benchmark report. METRO Group, Germany's largest retailer, also performed extensive reader testing and selected the INfinity 510 as their primary reader for its RFID implementation at REAL hypermarket stores currently being deployed across Germany.
"We feel confident that once users are exposed to the high performance of the INfinity 510, they will see and appreciate why it is recognized as the leading RFID reader," added Mr. Sabetti. "When you combine our proprietary tag acquisition technology with the most advanced reader management tool-set on the market, you have a reader which can unlock new value and drive efficiencies to the organizations that look to use RFID to improve their operations."
A Swap-Out Reference Guide detailing hardware and software considerations in moving to the Sirit INfinity 510 along with full details on the Swap-Out Program can be found at www.sirit.com.
About Sirit Inc.
Sirit Inc. (TSX: SI) is a leading provider of Radio Frequency Identification (RFID) technology worldwide. Harnessing the power of Sirit's enabling-RFID technology, customers are able to more rapidly bring high quality RFID solutions to the market with reduced initial engineering costs. Sirit's products are built on more than 14 years of RF domain expertise addressing multiple frequencies (LF/HF/UHF), multiple protocols and are compliant with global standards. Sirit's broad portfolio of products and capabilities are easily customized to address new and traditional RFID market applications including Supply Chain & Logistics, Cashless Payment (including Electronic Tolling), Access Control, Automatic Vehicle Identification, Near Field Communications, Inventory Control & Management, Asset Tracking and Product Authentication. For more information, visit www.sirit.com.
Cautionary Note Regarding Forward-Looking Statements
Safe Harbor Statement under the United States Private Securities
Litigation Reform Act of 1995: Except for the statements of historical
fact contained herein, the information presented constitutes "forward-
looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements involve
known and unknown risks, uncertainties and other factors which may cause
the actual results, performance or achievement of Sirit to be materially
different from any future results, performance or achievements expressed
or implied by such forward-looking statements. Readers are cautioned not
to place undue reliance on these forward-looking statements. Actual
results may differ materially from those indicated by these forward-
looking statements as a result of risks and uncertainties impacting
Sirit's business which are discussed in the section entitled "Description
of the Business - Risks Factors" in Sirit's Annual Information Form dated
March 19, 2007 as filed with the securities regulatory authorities in
Canada via SEDAR. Although Sirit has attempted to identify important
factors that could cause actual results to differ materially, there may
be other factors that cause results not to be as anticipated, estimated
or intended. Sirit does not undertake any obligation to update any
forward-looking statements contained in this document as a result of new
information, further events or otherwise.
"Sirit", the Sirit Design and "vision beyond sight" are all trademarks of
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herein may be the trademarks of their respective owners.