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Love Does Cost a Thing: 1 in 3 Canadians Going on Fewer Dates Due to Economic Conditions, TD Survey Finds
Love Does Cost a Thing: 1 in 3 Canadians Going on Fewer Dates Due to Economic Conditions, TD Surv...
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[{"type":"text","content":"Love Does Cost a Thing: 1 in 3 Canadians Going on Fewer Dates Due to Economic Conditions, TD Survey Finds\n\n\nLove Does Cost a Thing: 1 in 3 Canadians Going on Fewer Dates Due to Economic Conditions, TD Survey Finds\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\nCanada NewsWire\n\n\n36% of Gen Z is choosing less expensive dates, well above the national average of 29% \nTORONTO, Feb. 3, 2026 /CNW/ - Canadians are swiping left on the price of finding love. A new TD survey reveals nearly three in 10 Canadians (30%) are now going on fewer dates because they're expensive, while 29% are switching to more low-or no-cost date options instead. Gen Z is most likely to opt for frugal dates at 36%.\nThe current economic climate is also influencing pillow talk, with 1 in 4 Canadians (25%) polled now prioritizing financial transparency earlier in their relationships and another 22% focusing on partnering with someone who shares their perspective on finances. Other impacts on love lives include:\nPrioritizing finding a partner who's good with their money (18%)Prioritizing finding a partner with a secure financial standing (16%)Arguing more with my partner about money (11%)Putting off considering having kids (9%)\"As Canadians navigate an evolving economic landscape, we're seeing a meaningful shift in priorities,\" says Jeet Dhillon, Senior Portfolio Manager at TD Wealth. \"Adapting to these realities within relationships means reassessing what truly matters—whether that's how we spend, save or connect with one another.\"\nTell Me Lies: Gen Z Doesn't Like Financial Secrets, But Is Most Likely to Keep One\nWhile more than half of Gen Z Canadians (54%) surveyed ranked lying about money as their top financial relationship dealbreaker, four in 10 (40%) admitted to keeping a financial secret from their partner – 13% higher than the national average. Gen Z also leads the way in maintaining separate bank accounts in relationships, significantly outpacing the rest of Canadians (54% vs. 32%).\nAs economic uncertainty continues to reshape daily life,...