Business
Canada's Future Economic Engine: TD Survey Finds 3 in 4 Gen Zs Want to Run Their Own Business
Canada's Future Economic Engine: TD Survey Finds 3 in 4 Gen Zs Want to Run Their Own Business ...
About this update from Toronto-dominion Bank
[{"type":"text","content":"\n\n\n\n Canada's Future Economic Engine: TD Survey Finds 3 in 4 Gen Zs Want to Run Their Own Business\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n Gen Z is leading in hustle but lagging in asking for help: 77% of respondents would feel more confident starting or growing a business with a trusted small business advisor or mentor\n \n\n\n\n\n TORONTO\n \n\n ,\n \n\n Oct. 1, 2025\n \n\n /CNW/ - A big wave of Canadian entrepreneurs is potentially on the horizon. A new TD Survey reveals that nearly three in four (73%) Gen Z Canadians find the idea of starting their own business appealing. However, two-thirds (67%) are not actively seeking support from their banks.\n \n\n \"We're witnessing a surge of entrepreneurial drive amongst young Canadians and there's an opportunity to bridge the gap that many new small business owners face,\" says\n \n Julia Kelly\n \n , Vice President, Small Business Banking at TD Bank Group. \"We often hear from young entrepreneurs that they're brimming with ideas but don't know where to start — whether that's how to structure a business plan, navigate cash flow management or understand what government grant programs are available. That's where relatable advice from local small business advisors makes the difference.\"\n \n\n\n Key motivators for Gen Z business owners\n \n\n\n\n Gen Z and Millennials say\n \n financial independence\n \n (Gen Z: 30%, Millennials: 32%),\n \n freedom to work on their terms\n \n (Gen Z: 29%, Millennials: 32%) and\n \n frustration with traditional employment\n \n (Gen Z: 20%, Millennials 21%) are top reasons for wanting to start a business.\n \n\n 1 in 4 Gen Z and Millennials (Gen Z: 25%, Millennials: 26%) cite\n \n turning a passion into income\n \n as their main motivation for entrepreneurship.\n \n\n When it comes to starting a business, younger Canadians are going digital, with 1 in 4 Gen Z (25%) and Millennials (22%) saying they would launch an e-commerce venture. Another 22% of Gen Z see themselves as influencers or content creators, buil...