Business
Trading and financing update, Directorate change
Tooru plc has provided a trading and financing update, announcing progress with its flagship brands Juvela and Pulsin, including strong Tesco sales for Juvela and an expansion of Pulsin bars into 1,000 Co-op stores. The company has also refinanced its debt facility with Shawbrook Bank, increasing it to £3.9 million and extending it to 2030, with an additional £500,000 advanced to support Juvela's new OAF brand. Directorate changes include Matthew Peck stepping down from the Board to focus on streamlining the company's health and wellness brand portfolio. Disclaimer*
About this update from Tooru Plc
[{"type":"text","content":"\n\n \n \n \n29 December 2025\nTooru plc\n \n(\"Tooru\" or the \"Company\" or the \"Group\")\n \nTrading and financing update\nand\nDirectorate change\n \nTooru, an AIM listed company focused on the branded health and wellness sector, is pleased to provide a pre year end trading update.\n \nOur Group has had a year of progress and platform building. Having completed our RTO in May 2025, we are now settling into our new structure and making advances with our flagship brands. We are working hard to grow and build on our great product ranges with a focus on aggressive brand building alongside defensive cost management and discipline. We have enjoyed some exceptional retailer wins including TESCO and the Co-op this year and we plan to keep pushing hard into 2026.\n \nJuvela and OAF\n \nThe Group's leading branded gluten free producer, which recently launched its new retail brand, OAF, has continued to make excellent progress. TESCO sales remain strong and, at the same time, the Company is in advanced discussions with regard to listing these products with other major supermarket chains.\n \nPulsin and We Love Purely\n \nPulsin is the Group's leading producer of healthy snack bars and nutritional powders. Pulsin is experiencing growing demand from other groups who retail its products. Until recently Pulsin manufactured its products from a factory in Gloucester but vacated this location in August 2025 as anticipated at the end of its lease in order to co-locate with Juvela's manufacturing operation in Wales. It is therefore currently producing its products with a contract manufacturer which has had the short-term benefit of reducing Pulsin's production and overhead costs. The Group may continue with these arrangements longer term as this would help both cost and scalability as Pulsin's revenues grow, rather than incur the cost of the move to Juvela's premises. Furthermore, the operations of Pulsin and We Love Purely have now been combined which is expected to lead to a further reduction in overall costs. \n \nPulsin's revenue recognised in September and October was, however, negatively impacted due to the disruption to product production, although orders have continued at historic levels and this revenue is expected to be recover...