Business
Juvela update: OAF new listing with major retailer
Tooru plc announced that its retail-focused free-from brand, OAF, will be listed in ASDA stores starting April 2026, following its initial launch with TESCO last year. This expansion into another major UK food retailer signifies the growing consumer demand for healthy and free-from options within the rapidly expanding free-from sector. The company also confirmed that TESCO will be adding three new OAF products to its free-from aisle after Easter, indicating continued positive momentum for the brand. Disclaimer*
About this update from Tooru Plc
[{"type":"text","content":"\n\n \n \n \n2 February 2026\nTooru plc\n \n(\"Tooru\" or the \"Company\" or the \"Group\")\n \nOAF to be listed in ASDA stores\n \nTooru, an AIM listed company focused on the branded health and wellness sector, is pleased to provide an update on OAF, its retail-focused free-from brand.\n \nThe Group's leading branded gluten free producer, Juvela, launched OAF, last year with initial listings established with TESCO. OAF has continued to make excellent progress since then, growing sales and increasing the number of different products listed by TESCO and the number of stores where they can be purchased. In particular, building on this success, TESCO has confirmed that it will be adding three new OAF products into their free-from aisle after Easter.\n \nIn addition, another major UK food retailer, ASDA has now confirmed that certain OAF products will be listed in its stores from the beginning of April 2026. This is testament to the attractiveness of OAF as a new brand in the free-from sector, a market segment that is exhibiting high rates of growth as consumers increase their focus and awareness on the ingredients within popular food products.\n \n \nScott Livingston, CEO, said:\n \n\"Our new OAF brand continues to go from strength to strength as consumers demand heathy and free-form options. This progress is clearly demonstrated by the agreement with ASDA to stock our products in a number of their stores. We are continuing to develop our distribution not only for OAF but across our portfolio from which we expect to deliver additional sales growth as the year progresses.\" \n \nEnquiries:\n \n\n\n\n\nTooru plc\nScott Livingston, CEO\n\n\nTel: +44 (0) 20 3475 0230\n\n\n\n\nNominated Adviser\nBeaumont Cornish\nRoland Cornish\nAsia Szusciak\nFelicity Geidt\n\n\n \nTel: +44 (0) 20 7628 3396\n\n\n\n\n \nJoint Broker\nFortified Securities\nGuy Wheatley/Mark Wheeler\n\n\n \n \nTel: +44 (0) 20 7186 9950\n \n\n\n\n\nJoint Broker\nShard Capital Partners LLP\nDamon Heath/Erik Woolgar\n\n\n \nTel: +44 (0) 20 7186 9950\n\n\n\n\nJoint Broker\nPeterhouse Capital Limited\nDuncan Vasey/Lucy Williams\n\n\nTel: +44 (0) 20 7469 0935\nTel: +44 (0) 20 7469 0936\n\n\n\n\n \nBeaumont Cornish Limited (\"Beaumont Cornish\") ...