Lifestyle
Toast and Food Critic Keith Lee Team Up to Give Back to Restaurants
BOSTON, March 25, 2025--Toast and Food Critic Keith Lee Team Up to Give Back to Restaurants
About this update from Toast, Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":252,"url":"https://media.zenfs.com/en/business-wire.com/155c39505bed6ba1f089a535b51d5b63"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/xoBSiYr8ZjmaS_3DnehI0Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTUwNDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/155c39505bed6ba1f089a535b51d5b63","width":480,"height":252}},"lazy":false},{"type":"text","content":"Toast and Lee to surprise deserving restaurants with $150,000 total in cash prizes to celebrate the little things they do to deliver great hospitality experiences","length":162,"tagName":"p","attribs":{}},{"type":"text","content":"BOSTON, March 25, 2025--(BUSINESS WIRE)--Toast (NYSE: TOST) and acclaimed food critic, Keith Lee, are joining forces to celebrate extraordinary restaurants and the little details that make them special. Beginning today, Toast and Lee will surprise the first of three restaurants with $50,000 each over the next few weeks.","length":321,"tagName":"p"},{"type":"text","content":"Based on three categories, Commitment to Hospitality, Community Connection, Employee Care and Engagement, Keith has selected the first two restaurants. Toast and Keith Lee will also select a third restaurant based on submissions entered on social media, awarding a final $50,000 cash prize to one restaurant — and $25,000 to the individual that nominates them.","length":360,"tagName":"p"},{"type":"text","content":""As guests, we often see only what arrives on the plate, while restaurants orchestrate a complex symphony of details – from ingredients to atmosphere to staff choreography, and more – to make for amazing dining experiences," said Kelly Esten, Chief Marketing Officer at Toast. "Like Toast, Keith Lee recognizes that it's those little things that often set restaurants apart, not big marketing budgets or big name chefs. We’re delighted to work with him – and invite our community on social media to do so as well – to recognize some truly special businesses."","length":583,"tagName":"p"},{"type":"text","content":""Getting a 10 out of 10 in my book is about more than the taste of the food alone – it’s also about the energy when walking in the door, the way food might be packaged, or how the server made me f...