Business
Sweetwater Brewing Unveils Modern Rebrand
The Brewery’s New Look Marks a New Era for the Craft Beer Brand ATLANTA, April 25, 2024 (GLOBE NEWSWIRE) -- SweetWater Brewing Company (“SweetWater Brewing”
About this update from Tilray Brands, Inc.
[{"type":"text","content":"The Brewery’s New Look Marks a New Era for the Craft Beer Brand\nATLANTA, April 25, 2024 (GLOBE NEWSWIRE) -- SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY), today announced a design refresh to make the Sweetwater brand more impactful, cohesive, and memorable to consumers. SweetWater’s updated portfolio of beers is available now across the Southeast and in select national markets. The new logo and packaging are part of a renewal of SweetWater’s portfolio, which includes new names for select year-round beers, as well as new innovations, such as the 420 Pale Ale brand family, an expansion of the iconic 420 Pale Ale that includes three new versions of the classic beer. SweetWater is focused on appealing to a wider audience with a modern and relatable aesthetic, improved shelf visibility, and style-driven brand families and innovation platforms that strongly align with both established and emerging categories. Prinz Pinakatt, Chief Marketing Officer, Tilray Beer at Tilray Brands, said, “This rebrand marks a new chapter for SweetWater and is a celebration of the craft beer revolution sparked in Atlanta. We want to build off the SweetWater legacy built over nearly three decades by finding new ways to stand out and attract the next generation of SweetWater fans with an appealing look and enticing lineup of classic craft beer styles, exciting innovations, and beyond-beer offerings. We've also renamed our IPA to ‘Atlanta’s OG IPA’ and wrapped our cans and packaging with psychedelic artwork depicting Sweetwater creek, staying true to our brand DNA.” Born and brewed in Atlanta, SweetWater’s refreshed year-round lineup includes: Atlanta’s OG IPA (6.3% ABV): SweetWater’s original IPA, hopped to the gills to lay down hints of grapefruit and pine on the palate, with a clean and bright finish.Tropical High Hazy IPA (6.2% ABV): With a tropical breeze of mango, stone fruit, lime, and pine flavors, this isn’t a mirage, but a tasty refreshing oasis in your pursuit of haziness.Gone Trippin’ West Coast-style IPA (7% ABV): The style that started it all, Gone Trippin’ heads straight to the coast with its citrus and pine hop aromas paired with a malty backbone to stay on center.G13 Dank Double Hazy IPA (9% ABV): SweetWater’s...