Business
Shock Top and Gator Athletics Partner to Introduce First-Ever Craft Beer Sponsorship of the Florida Athletic Department
GAINESVILLE, Fla., Aug. 14, 2024 (GLOBE NEWSWIRE) -- The Shock Top Company, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY) announces the
About this update from Tilray Brands, Inc.
[{"type":"text","content":"GAINESVILLE, Fla., Aug. 14, 2024 (GLOBE NEWSWIRE) -- The Shock Top Company, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY) announces the first craft beer partnership with the Florida Athletic Department. Raise your glasses Gator fans because Shock Top, the king of zest, is officially stepping into the Swamp! As the proud and first craft beer sponsor of Gator Athletics, Shock Top will create an immersive fan experience at games and beyond with the Florida Gators’ first officially licensed co-branded craft beer, gameday activations, and a campaign celebrating the Gators year-round. Prinz Pinakatt, Chief Marketing Officer at Tilray Beverages, said, \"Partnering with the Florida Gators is the perfect opportunity for Shock Top to expand its presence in the Sunshine State. Connecting with fans on gamedays and tailgates is a crucial aspect of our strategy, and the passionate fan base of the Gators provides the ideal platform for us to do just that. Our beers are the perfect complement to a gameday experience, and we are thrilled to introduce the Gator Nation to our brand's spirited vibe. Whether fans are cheering on the Gators at the stadium, tailgating, watching from a bar, or enjoying the game from home, Shock Top will be there to enhance their gameday experience.\" The partnership will begin with the 2024 football season kicking off with the release of a special edition co-branded Shock Top craft brew for Gator fans – a first-of-its-kind for Gator Athletics. Arriving on shelves across Florida just in time for the first game day, this brew will also be featured at Gator Fan Fests to spread cheer and beer. Fans can also register to win a Flyaway trip to see the Gators take on the Texas Longhorns in Austin November 9. Enter to win. Rules and restrictions apply. And it doesn’t stop at football! Shock Top will also be at the Stephen C. O’Connell Center during basketball season and the Condron Family Ballpark for baseball. Wherever the Gators growl, Shock Top will be there. \"We're thrilled to partner with Shock Top to offer the first, officially licensed craft beer for Gators fans,” added Darren McPhail, General Manager of Florida Gators Sports Properties. \"This partnership represents more than just a refreshing brew for our fans—it's a testament to our commitment to enhancing the Gator game day experience across all s...