Business
Redhook Brewery and Montlake Futures Team Up to Launch Montlake Gameday Gold Lager, a New Craft Beer in Support of University of Washington Athletes
SEATTLE, Nov. 21, 2024 (GLOBE NEWSWIRE) -- Redhook Ale Brewery (“Redhook”), Seattle’s pioneering craft brewery and a subsidiary of Tilray Brands, Inc.
About this update from Tilray Brands, Inc.
[{"type":"text","content":"SEATTLE, Nov. 21, 2024 (GLOBE NEWSWIRE) -- Redhook Ale Brewery (“Redhook”), Seattle’s pioneering craft brewery and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), officially presents their new partnership with the Montlake Futures NIL Collective, supporting student-athletes at the University of Washington (UW). Together, they launched Montlake Gameday Gold Lager, the Official Beer of the Montlake Futures NIL Collective. This unique lager stands out as the only beer dedicated to supporting UW student athletes. Montlake Gameday Gold Lager debuted at Husky Stadium during home games and is available at Redhook Brewlab and Seattle-area grocery stores. This strategic partnership aims to empower UW student-athletes and strengthen UW Athletics while offering fans a new, delicious lager. \"We are pleased to have two of our official partners, Redhook and Montlake Futures, collaborate on a product that benefits our student-athletes and resonates with fans,\" said UW Director of Athletics Pat Chun. \"This partnership supports our student-athletes' NIL activities, starting right in our own backyard and The Greatest Setting in college football.\" Prinz Pinakatt, Chief Growth Officer at Tilray Beverages, said, “We’re excited to introduce Montlake Gameday Gold as the ultimate beer for UW fans. This collaboration with Montlake Futures allows us to give back to the community and support student-athletes in a way only Redhook can—with a refreshing, quality beer.” Montlake Gameday Gold Lager is a bright, light, and balanced lager with a 5% ABV, designed as the perfect choice for tailgates and game days throughout the season. With its vibrant purple and gold packaging, this refreshing brew will be instantly recognizable to fans of UW Athletics. Montlake Gameday Gold Lager is set to become a fan favorite, seamlessly blending into the game day traditions of Husky fans. For more information on Montlake Gameday Gold, visit redhook.com or follow Redhook on Instagram @redhook for the latest updates. 21+ Only. Always enjoy responsibly. Redhook Ale Brewery, Seattle, WA. About Redhook Ale Brewery Beer that captures the spirit of Pacific Northwest innovation and community. At Redhook, we're driven by the belief that every beer drinker deserves something extraordinary. Founded in 1981 by Paul Shipman and Gordon Bowker, our brewery emerged fro...