Business
Thryv Reports Usage Up 260% as Small Businesses Adopt Cloud Technology
Dallas, Oct. 12, 2021 (GLOBE NEWSWIRE) -- Thryv Holdings, Inc. (NASDAQ:THRY), the provider of Thryv® software, the leading end-to-end customer experience
About this update from Thryv Holdings, Inc.
[{"type":"text","content":"Dallas, Oct. 12, 2021 (GLOBE NEWSWIRE) -- Thryv Holdings, Inc. (NASDAQ:THRY), the provider of Thryv® software, the leading end-to-end customer experience platform built for growing small businesses, reports that it has seen a dramatic and sustained acceleration in how small businesses are adopting and engaging with its technology. In fact, small business usage of various in-app features has grown as much as +260% throughout 2021. Due to COVID-19, many businesses were forced to quickly adopt technology and cloud-based tools, particularly with the need for contactless payments and communication. According to a Verizon / Morning Consult study, 63% of small business decision makers now use digital tools and technology to enhance customer experiences (up from 53% in 2020), and 30% have implemented new technology to compensate for the current worker shortage. Thryv’s year-to-date results illustrate specifically how small businesses have continued to rely on these tools. “Now that these businesses have engaged with cloud-based technology for nearly a year, they’re finding that the ease of use, convenience and ability to meet consumer demands is a necessity to continue to compete as a modern business moving forward,” said Ryan Cantor, Thryv’s Chief Product Officer. “Once they have adopted these tools, there’s no going back. It has helped them win, keep and grow their customers. “In fact, we’ve seen use of functionality, such as SMS text reminders and social media management grow +138% and +261%, respectively, year-to-date.” Thryv measures adoption and engagement, and reports that users are spending 28% more time in the platform YTD. Thryv is reporting these additional key indicators showing year-to-date growth: Appointment scheduling use has increased +74%Total contacts entered into the customer relationship management (CRM) tool is up +36%Automated email marketing activity has increased +56%Contactless document storage and sharing is up +40%Messages sent by the business to the customer is up +24%, while messages from the consumer to the business has grown +49% “This increase in customer-to-business messaging illustrates that not only do businesses want to use these tools, but their customers are even more eager to adopt them,” said Grant Freeman, Thryv’s Chief Customer Officer. “Just like business owners, consumers want safe, contactle...