Business
Thryv Launches AI Lead Flow, Unifying Marketing and Sales Automation for Small Businesses
Unifies marketing visibility and sales automation for the 57% of small businesses that cite reaching customers and growing sales as their top challenge
About this update from Thryv Holdings, Inc.
[{"type":"text","content":"\nUnifies marketing visibility and sales automation for the 57% of small businesses that cite reaching customers and growing sales as their top challenge\n\n\n DALLAS, Texas--(BUSINESS WIRE)--\nThryv® Holdings, Inc. (Nasdaq: THRY), provider of the leading small business marketing and sales software platform, today launched Thryv AI Lead Flow™. This end-to-end solution connects online visibility, intelligent lead management, and automated sales follow-ups into a single, unified experience that, once set up, requires no manual effort from the business owner.\n\n\nAccording to the Federal Reserve’s most recent Small Business Credit Survey, reaching customers and growing sales were the most commonly reported operational challenge, affecting 57% of small businesses. Powered by AI and built on the combined capabilities of Thryv Marketing Center™ and Keap® software, Thryv AI Lead Flow is designed to solve this problem by connecting every step of the customer journey, from the moment a prospect searches online to the moment they become a customer, in a single automated system.\n\n\nWhat is Thryv AI Lead Flow?\n\n\nThryv AI Lead Flow is an AI-powered marketing and sales platform built for small businesses. It combines Thryv Marketing Center’s online visibility tools with Keap® software’s sales automation engine to create a continuous automated pipeline from first online impression to closed deal. It eliminates four of the most common lead management failures that small businesses can experience: failing to appear prominently in search results; failing to prioritize the right leads; failing to follow up quickly; and failing to convert quality prospects into paying customers.\n\n\nHow Does Thryv AI Lead Flow Work?\n\n\nStage 1 Attract and Capture Leads: Thryv helps businesses build a strong online presence across more than 30 high-traffic listing sites, including Google, Yelp, and Facebook. Paired with SEO-optimized websites, AI-powered social posts, and review management tools, small businesses can consistently show up where their best leads are searching.\n\n\nStage 2 Intelligent Lead Management: Once leads come in, AI automatically summarizes calls, forms, and chat interactions so owners instantly know what was discussed and what to do next. AI lead scoring surfaces the prospects most likely to convert, while AI smart tags trigger timel...