Business
LG and thredUP Partner to Extend the Life of Clothes, Marking Expansion of thredUP's Resale-as-a-ServiceⓇ
LG is the first non-fashion brand to leverage thredUP's Resale-as-a-ServiceⓇ, signaling that companies across industries are participating in the apparel
About this update from Thredup Inc.
[{"type":"text","content":"LG is the first non-fashion brand to leverage thredUP's Resale-as-a-ServiceⓇ, signaling that companies across industries are participating in the apparel resale economy. The partnership will further LG's commitment to extending the life of clothing and educating about responsible clothing care.\n\n\nENGLEWOOD CLIFFS, N.J. and OAKLAND, Calif., July 15, 2021 /PRNewswire/ -- Clothing care and laundry innovator LG Electronics USA and ThredUp Inc. (NASDAQ: TDUP), one of the largest online resale platforms for women's and kids' apparel, shoes, and accessories, today announced that thredUP will power an apparel clean out program on behalf of LG home appliances through thredUP's Resale-as-a-ServiceⓇ (RaaSⓇ). With this deal, thredUP is expanding RaaSⓇ' client reach, enabling businesses across industries to offer apparel resale experiences to their customers.\n\n \n \n \n \n \n \n\n \nthredUP is expanding RaaSⓇ' client reach, enabling businesses across industries to offer apparel resale experiences.Part of LG's 'Second Life' campaign, which aims to inspire people to care for what they wear and reduce their fashion footprint, the new initiative makes it simple for consumers to responsibly clean out unwanted items from their closets and give them a \"second life\" with the help of thredUP. Anyone in the U.S. will be able to order a thredUP x LG Donation Clean Out Kit or print a donation label online at www.LGSecondLife.com or thredUP.com/LG. Customers can fill their Donation Clean Out Kit or any shippable box with women's and kids' apparel, shoes, and accessories and ship them to thredUP for free. For each Donation Clean Out Kit thredUP receives, LG and thredUP will donate $5 to a select charity of the seller's choice. thredUP then gives resellable items a \"second life\" by making them available in its marketplace.\n\"While LG's top-rated washers and dryers help millions of Americans take the very best care of their fabrics, we know that styles change, tastes change, even sizes change,\" said Peggy Ang, head of marketing at LG Electronics USA. \"As a leader in fabric care, LG is invested in how to care for your clothes throughout their lifecycle – from how you wash them to how you ultimately pass them on. Working with thredUP on this nationwide initiative enables us to scale these efforts in a unique way, while shining a light on the impor...