Business
adidas Launches 'Choose to Give Back', a Resale Program Enabled by thredUP
-- The fashion industry is one of the world's biggest polluters - and adidas and thredUP are using their scale to promote a more circular product lifecycle
About this update from Thredup Inc.
[{"type":"text","content":"-- The fashion industry is one of the world's biggest polluters - and adidas and thredUP are using their scale to promote a more circular product lifecycle for sports performance & lifestyle wear.\n -- The adidas Choose to Give Back program is powered by thredUP's Resale-as-a-ServiceⓇ (RaaSⓇ) and invites consumers to send their used gear back to adidas to be reused or resold.\n -- It's a continuation of the global performance brand's ongoing commitment to helping End Plastic Waste.\n\n\nPORTLAND, Ore. and OAKLAND, Calif., Oct. 7, 2021 /PRNewswire/ -- Today, in a continuation of its ongoing mission to help End Plastic Waste, adidas has introduced its Choose to Give Back program aimed at helping to extend the lifecycle of sports performance & lifestyle apparel and footwear. Leveraging thredUP's (NASDAQ: TDUP) Resale-as-a-ServiceⓇ (RaaSⓇ) platform and expertise, the program will invite consumers to send used product from any brand back to adidas via the adidas Creator's Club app to be reused or resold.\n\n \n \n \n \n \n \n\n \nadidas' Choose to Give Back program enabled by thredUP's Resale-as-a-Service promotes a more circular product lifecycle.The fashion industry is one of the world's biggest polluters. An estimated 36B clothing items are thrown away in the US each year, 95%* of which can be reused. The textiles industry relies mostly on non-renewable resources – and with low usage rates and low levels of recycling, this linear system creates a massive footprint and applies pressure on the world's resources. \n\"We believe that great performance shouldn't come at the cost of the environment. That's why we're committed to establishing a circular future for sportswear, and with the Choose to Give Back program are helping people to see new possibilities to give old gear new life,\" explains Katja Schreiber, adidas SVP of Sustainability. \nBy giving used clothes and shoes the opportunity to be reused or repurposed by someone new, adidas hopes to create a circular product lifecycle.\n\"adidas has a reputation for driving innovative, sustainable solutions globally, and thredUP is thrilled to support their latest initiative to encourage more circular habits among consumers,\" said Pooja Sethi, Senior Vice President and General Manager of Resale-as-a-Service (RaaS) at thredUP. \"By enabling resale at scale with customizable solutions fo...