Business
THG Ingenuity update and launch of THG Eco
THG Ingenuity update and launch of THG Eco.
About this update from Thg Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 3526F\n THG Holdings PLC\n 16 November 2020\n \n \n \n \n 16 November 2020\n \n \n \n \n \n THG Holdings plc\n \n \n \n \n \n THG announces new global Ingenuity partnerships in fashion and beauty, in addition to accelerating its sustainability drive with the launch of THG Eco \n \n \n \n \n \n THG Holdings plc (\"THG\" or the \"Group\") the global technology platform specialising in taking brands direct to consumers, today announces a series of new client-wins, across fashion and beauty, partnering with BWX Ltd (ASX listed), Lulu Guinness and Orlebar Brown. The Group also announces the launch of THG Eco, \n which will be the driving force behind the Group's bold sustainability action plan.\n \n \n \n \n \n THG Ingenuity update\n \n \n THG Ingenuity announces three new digital partnerships that will deliver bespoke direct-to-consumer (\"D2C\") solutions for the fashion and beauty brands across global territories, supporting their strategies for international growth and expanding their digital presence in existing markets. \n \n \n \n \n \n · O\n rlebar Brown: Luxury swimwear brand Orlebar Brown, part of the CHANEL Group, will expand its presence in Japan, China and South Korea, as part of an end-to-end D2C partnership with the British-born brand. \n \n \n \n \n \n · \n BWX: Australian wellness and natural beauty business, BWX, is partnering with THG Ingenuity to drive its D2C strategies for its brand portfolio, ‐ which includes Sukin, Andalou Naturals, and Mineral Fusion - to expand into Europe, Asia‐Pacific and North America. The ASX‐listed company will initially target five priority markets and increase to 14 markets in financial year 2022.\n \n \n \n \n \n · \n Lulu Guinness: The Iconic British brand, best known and loved for its retro-flavoured accessories and red lip logo, is growing its D2C audience in Japan via its partnership with THG Ingenuity, maximising on THG's international infrastructure and end-to-end ecommerce expertise in the region. The partnership will allow Lulu Guinness to continue to accelerate the brand's presence in the market and meet customers' increased desire for its products.\n \n \n \n \n \n Launch of THG Eco\n \n \n Building on the continued momentum within the Ingenuity Commerce pipeline, the Group tod...