Business
The RealReal Partners With Eight Luxury Brands on Collaborative Upcycled Collection
The RealReal ReCollection 01 Gives New Life to Damaged Pieces from A-COLD-WALL*, Balenciaga, Dries Van Noten, Jacquemus, Simone Rocha, Stella McCartney, Ulla
About this update from The Realreal, Inc.
[{"type":"text","content":"The RealReal ReCollection 01 Gives New Life to Damaged Pieces from A-COLD-WALL*, Balenciaga, Dries Van Noten, Jacquemus, Simone Rocha, Stella McCartney, Ulla Johnson, and Zero + Maria Cornejo\nSAN FRANCISCO, April 01, 2021 (GLOBE NEWSWIRE) -- Today, The RealReal (Nasdaq: REAL)—the world’s largest online marketplace for authenticated, resale luxury goods—kicked off Earth Month by launching the first collection from its new upcycling program, ReCollection. The collection brings together a diverse group of luxury brands to collectively promote the importance of creating an afterlife for clothing. Created in partnership with A-COLD-WALL*, Balenciaga, Dries Van Noten, Jacquemus, Simone Rocha, Stella McCartney, Ulla Johnson, and Zero + Maria Cornejo, The RealReal ReCollection 01 transforms distressed or damaged clothing into new, one-of-a-kind luxury pieces. “As a designer, I think it’s the biggest compliment for your designs to have an afterlife – to me, that is luxury. And I take it into consideration from the beginning of the process. The timelessness of the design, how it’s made, what materials are used to produce it – it is all part of our ethos at Stella McCartney,” said Stella McCartney, founder and creative director. “We invest a lot to make sure that our products are made to last rather than end up in a landfill.” The RealReal ReCollection 01, upcycled by L.A.-based circular fashion initiative Atelier & Repairs, celebrates and honors American craftsmanship by incorporating pieces of unfinished American quilts into each look to give it a new life. Each piece was created in accordance with ReCollection’s high sustainability standards, including no virgin fabrications, a zero-waste process, and fair wage, made in America production. The ReCollection program is an expansion of The RealReal’s work to keep luxury items in circulation. Building on its roots in resale, the company introduced repairs services in its retail locations to help preserve apparel, accessories, fine jewelry and watches. ReCollection extends that work to address the large volume of goods that can’t live on in their current state and are at higher risk of being part of the garbage truck’s worth of textiles that are landfilled or burned every second*. This upcycling program is possible because the quality and craftsmanship behind luxury goods means they can hav...