Business
Comedian Whitney Cummings Partners with TherapeuticsMD to Launch “Just Say Vagina”
Educational Campaign Will Help Empower Women to Have Open and Candid Conversations about Reproductive Health and Contraceptive Options Whitney Cummings
About this update from Therapeuticsmd, Inc.
[{"type":"text","content":"\nEducational Campaign Will Help Empower Women to Have Open and Candid Conversations about Reproductive Health and Contraceptive Options \n\nWhitney Cummings Shares Her Experience Switching to ANNOVERA® (segesterone acetate and ethinyl estradiol vaginal system)\n\n BOCA RATON, Fla.--(BUSINESS WIRE)--\nTherapeuticsMD, Inc. (NASDAQ:TXMD), an innovative women’s healthcare company, announced the launch of Just Say Vagina to encourage women to speak clearly and directly about their reproductive health. Comedian Whitney Cummings will discuss her journey from serial apologizer to an unapologetic role model who no longer uses euphemisms or apologizes in the way she speaks about birth control.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201215005653/en/(Photo Credit: Whitney Cummings)\n“I used to apologize a lot. But now I’m encouraging all women to channel their inner superpower and ditch the V word,” explained Whitney Cummings. “I’ve learned that when you use euphemisms, it makes it harder to say what you mean and to ask for what you need. It’s not cha cha. It’s not hoo hah. Just say it. Vagina.”\n\nWhitney Cummings has used hormonal birth control for nearly two decades and recently decided it was time for a switch. She spoke to her doctor and they decided that ANNOVERA® (segesterone acetate and ethinyl estradiol vaginal system) was the right choice for her. ANNOVERA is the first annual, comfortable, and procedure-free birth control. It's a soft and squishy ring that a woman inserts into her vagina. When squeezed, the ring is about the same size as a tampon. ANNOVERA is inserted for 21 days and then removed for seven days each cycle, for one year (13 cycles).\n\n“I always ask my patients ‘how’s your vagina?’” explained Mary Jane Minkin, MD, Yale University School of Medicine. “I want my patients to feel comfortable speaking directly to me about their needs. Once we are all comfortable, I can better support my patient’s wellness and I can help her determine what will work best for her in a more productive and clear way.”\n\nThere are consequences when a woman is not comfortable being direct about her contraceptive preferences. In the United States, the unintended pregnancy rate is 45 percent and 41 percent of unintended pregnancies are due to inconsistent use of contracep...