Business
Wendy's® Expands Partnership With Adult Swim On Hit Series Rick And Morty
Fans Can Enjoy New Custom Coca-Cola Freestyle Mixes and Free Wendy's Delivery to Celebrate Global Rick and Morty Day on Sunday, June 20 DUBLIN, Ohio, June 15,
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[{"type":"text","content":"Fans Can Enjoy New Custom Coca-Cola Freestyle Mixes and Free Wendy's Delivery to Celebrate Global Rick and Morty Day on Sunday, June 20\n\n\nDUBLIN, Ohio, June 15, 2021 /PRNewswire/ -- Wubba Lubba Grub Grub! Wendy's® and Adult Swim's Rick and Morty are back at it again. Today they announced year two of a wide-ranging partnership tied to the Emmy ® Award-winning hit series' fifth season, premiering this Sunday, June 20. Signature elements of this season's promotion include two new show themed mixes in more than 5,000 Coca-Cola Freestyle machines in Wendy's locations across the country, free Wendy's in-app delivery and a restaurant pop-up in Los Angeles with a custom fan drive-thru experience. \n\n \n \n \n \n \n \n\n \n\"Wendy's is such a great partner, we had to continue our cosmic journey with them,\" said Tricia Melton, CMO of Warner Bros. Global Kids, Young Adults and Classics. \"Thanks to them and Coca-Cola, fans can celebrate Rick and Morty Day with a Portal Time Lemon Lime in one hand and a BerryJerryboree in the other. And to quote the wise Rick Sanchez from season 4, we looked right into the bleeding jaws of capitalism and said, yes daddy please.\"\n\"We're big fans of Rick and Morty and continuing another season with our partnership with entertainment powerhouse Adult Swim,\" said Carl Loredo, Chief Marketing Officer for the Wendy's Company. \"We love finding authentic ways to connect with this passionate fanbase and are excited to extend the Rick and Morty experience into our menu, incredible content and great delivery deals all season long.\"\nThanks to the innovative team at Coca-Cola, fans will be able to sip on two new flavor mixes created especially for the series starting on Wednesday, June 16 at more than 5,000 Wendy's locations through August 22, the date of the Rick and Morty season five finale. \nMello Yello BerryJerryboree Mello Yello Portal Time Lemon Lime Both flavors will also be available in zero sugar options as well.To sweeten the deal, fans can score free delivery from Wendy's in-app* from June 17 – July 1, no minimum purchase necessary.\n\"Choice and customization are not fads – they're here to stay,\" said Eric Lewis, Coca-Cola Freestyle Marketing Director. \"We're tapping into that reality and celebrating the passion of Rick and Morty fans by creating these limited-time, custom drinks just for them...