Business
Wendy's to Build More Than 60 New Restaurants in Mexico
Mexico serves as the foundation of Wendy's Latin America growth strategy as the brand accelerates expansion across the regionDUBLIN, Ohio, March 4, 2026
About this update from Wendy's Company (the)
[{"type":"text","content":"Mexico serves as the foundation of Wendy's Latin America growth strategy as the brand accelerates expansion across the regionDUBLIN, Ohio, March 4, 2026 /PRNewswire/ -- The Wendy's Company announced today the finalization of two new franchise agreements that will add more than 60 new Wendy's® restaurants in Mexico in the coming years. These commitments mark another significant milestone in advancing the brand's strategic priority to accelerate international net new unit growth and demonstrate that Wendy's is delivering on its stated plans for rapid expansion across Mexico.\n \n \n \n \n \n \n \nMEXICO CITY REGION: Wendy's has entered into a franchise agreement with AJ Group to develop 50 new Wendy's restaurants in Mexico City and the states of Mexico, Hidalgo and Morelos. AJ Group is a great partner for Wendy's and brings extensive experience across real estate development and restaurant operations, including a strong portfolio of international food and beverage brands, positively positioning the organization to grow Wendy's in key urban and high-traffic markets. The first new Wendy's restaurant in Mexico City is planned to open this year, establishing a strong foundation for long-term growth in the region.NORTHERN REGION: Wendy's has entered into a franchise agreement with WS Pacific to develop 12 new Wendy's restaurants across the states of Sinaloa and Durango, further supporting the brand's expansion in Mexico. WS Pacific is a perfect fit for Wendy's and brings deep experience in operations, construction, and local market development through its diversified business portfolio, a solid foundation on which the group can lean on to successfully grow the Wendy's brand in the region. The first Wendy's in the region is targeted to open by year end, establishing an important foothold for long-term growth.E.J. Wunsch, President – International, The Wendy's Company: \"Wendy's is winning globally because our brand, our food, and our business model deliver. The momentum in Mexico underscores why experienced operators see Wendy's as a strategic platform for growth. As we expand with partners like AJ Group and WS Pacific, we are creating new opportunities for franchisees who want to be part of a fast‑accelerating, globally recognized brand.\"Carlos Ribas, SVP, Managing Director – LAC Region, The Wendy's Company: \"These agreements reflect...