Business
Wendy's Delivers Record Support for Foster Care Adoption
Restaurant teams and Frosty fans raised $22.6 million benefiting The Dave Thomas Foundation for Adoption DUBLIN, Ohio, March 12, 2024 /PRNewswire/ --
About this update from Wendy's Company (the)
[{"type":"text","content":"Restaurant teams and Frosty fans raised $22.6 million benefiting The Dave Thomas Foundation for Adoption\nDUBLIN, Ohio, March 12, 2024 /PRNewswire/ -- Continuing a more than 30-year history of supporting foster care adoption, Wendy's® helped raise a record-breaking $22.6 million benefiting the Dave Thomas Foundation for Adoption® over the last year including fundraising programs like \"Make A Biggie Difference\" sponsored by Coca-Cola® and Keurig Dr Pepper®, coin canister collection, Boo! Books®, and Frosty® Key Tags.\n\n \n \n \n \n \n \n\n \nWendy's cause marketing efforts include fund-raising and fan-raising for their signature cause. Over the last three decades, Wendy's has motivated its fans and restaurant teams to raise more than $310 million for the Foundation to help find loving, permanent homes for more children lingering in foster care. Dollars raised directly advance the Foundation's mission to dramatically increase the number of adoptions of the more than 113,000 children in the U.S. currently waiting to be adopted from foster care. \n\"We are so grateful to every single Wendy's customer who purchased a Boo! Books coupon book, a Frosty Key Tag, scanned our carryout bags during Make a Biggie Difference, or dropped spare change in our coin collection canisters,\" said Lindsay Radkoski, Wendy's U.S. Chief Marketing Officer. \"Every year, nearly 20,000 youth in the U.S. age out of foster care without a forever family, but our partnership with the Dave Thomas Foundation for Adoption is making a life-changing difference.\"\nAn Unprecedented Goal Reached The Wendy's System of franchisees, operators, and crew members raised a record-breaking $9.2 million through Boo! Books during its 20th campaign. Warner Bros. Discovery Global Consumer Products and DC joined forces with Wendy's for the first time. The DC-inspired coupon book had five coupons for free Jr. Frosty treats featuring iconic Frosty characters dressed up as DC Super Heroes, plus a sixth coupon for a $1.99 Wendy's Kids' Meal® with any purchase. Wendy's $1 Boo! Books were available from September 4, 2023 through November 5, 2023.\nIn honor of National Adoption Month in November, Wendy's brought back the fan-favorite Frosty Key Tags. Available November 20, 2023 through February 18, 2024, Wendy's fans could buy a $3 Frosty Key Tag to score a free Jr. Frosty with purcha...