Business
The Wendy's Company is Recruiting Franchisees to Accelerate Growth in Tijuana, Mexico
Wendy's®, the iconic global quick-service restaurant (QSR) brand, announced it's continuing to accelerate growth across Mexico as the Company seeks an experienced franchise partner to develop Wendy's restaurants in Tijuana, and the Mexican state of Baja California. With more than 40 Wendy's restaurants already operating in the country, Mexico remains a strategic hub for Wendy's international expansion.
About this update from Wendy's Company (the)
[{"type":"text","content":"Brand seeks an experienced franchise partner for development in Tijuana and the broader Baja California region and will host a franchise recruiting event in San Diego, CA on Tuesday, February 10","length":194,"tagName":"p","attribs":{}},{"type":"text","content":"DUBLIN, Ohio, Jan. 28, 2026 /PRNewswire/ -- Wendy's®, the iconic global quick-service restaurant (QSR) brand, announced it's continuing to accelerate growth across Mexico as the Company seeks an experienced franchise partner to develop Wendy's restaurants in Tijuana, and the Mexican state of Baja California. With more than 40 Wendy's restaurants already operating in the country, Mexico remains a strategic hub for Wendy's international expansion.","length":469,"tagName":"p"},{"type":"text","content":"Wendy's views Mexico as a high-potential growth market with the long-term capacity to support more than 400 restaurants nationwide. As part of its accelerated expansion strategy, the brand has identified Tijuana as a priority development hub, offering compelling opportunities for scale and continued brand expansion.","length":321,"tagName":"p"},{"type":"text","content":""Mexico stands among Wendy's most important international growth markets, and our focused investments in marketing, supply chain, and local resources are enabling us to scale in the country with exceptional momentum. Tijuana and the broader Baja California region present significant potential, and we are eager to partner with franchisees who share our dedication to fresh, high‑quality food and delivering the hospitality that sets Wendy's apart." – Carlos Ribas, SVP, Managing Director – LAC Region, The Wendy's Company ","length":544,"tagName":"p"},{"type":"text","content":"Since 1969, Wendy's has earned its place as one of the world's most iconic QSR brands, known for its unwavering approach to serving fresh, high-quality food, like its famous square hamburgers, the Spicy Chicken Sandwich and nuggets, and the iconic Frosty® treat. Franchising with Wendy's provides a unique opportunity to be part of a bold, global expansion backed by a proven business model, strong brand recognition, and a commitment to operational excellence.","length":473,"tagName":"p"},{"type":"text","content":"Wendy's Day Franchise Recruiting Event","length":42,"tagName":"p"},{"ty...