Business
Very Good Food Company Announces Collaboration with Micro and Macro Influencers, An Exciting New Marketing Strategy
Very Good Food Company Announces Collaboration with Micro and Macro Influencers, An Exciting New Marketing Strategy.
About this update from The Very Good Food Co Inc
[{"type":"text","content":"Vancouver, British Columbia--(Newsfile Corp. - June 14, 2021) - The Very Good Food Company Inc. (TSXV: VERY) (OTCQB: VRYYF) (FSE: 0SI) (\"VERY GOOD\" or the \"Company\"), a leading plant-based food technology company, is pleased to announce that it will be partnering with micro and macro social media influencers in the health and wellness space to bring awareness to the Company's brands and delicious and nutritious, plant-based meat and cheese products. VERY GOOD has engaged Onefluent Inc. (\"Onefluent\"), a full service influencer marketing agency for both businesses and creators, to connect the Company to leading influencers in North America across the various social media platforms including Facebook, Instagram, TikTok, Snapchat and Youtube. VERY GOOD has started to collaborate with influencers to create, develop and market its brands along with new product launches on a long-term and shared risk and reward basis. This approach not only ensures influencer investment in the process itself, but also drives longevity of influencer relationships and cost-effective customer acquisition. \"I am delighted to be partnering with Onefluent and social media influencers to create awareness for VERY GOOD's mission and plant-based food products,\" said co-founder and CEO, Mitchell Scott. \"We will be launching Butcher's Select in the early fall and have some really exciting products in the pipeline that we cannot wait to reveal to our customers. In the future, we hope to attract more influencers to collaborate with on projects to drive the benefits of plant-based eating for you and the environment.\" The new social media strategy is the beginning of VERY GOOD's innovative influencer collaboration model to deliver the brand's long-term strategy to develop it as a leading digital brand in the high growth sector of plant-based foods. VERY GOOD has recently collaborated with 38 influencers, through its relationship with Onefluent, reaching over 50 million Instagram, Tiktok and Youtube followers across the world; including Plant Based on A Budget (@plantbasedonabudget), One Great Vegan (@onegreatvegan), Plant Based News (@plantbasednews), Vegan Recipes (@veganrecipes) and Nicole Petrie (@nicolepetrie). About OnefluentOnefluent Inc. creates cost effective marketing solutions for businesses using influencers in your local area and worldwide to pr...