Business
The Very Good Food Company Signs On with U.S. Wholesale Distributor KeHE to Further Boost North American Retail Presence
The Very Good Food Company Signs On with U.S. Wholesale Distributor KeHE to Further Boost North American Retail Presence.
About this update from The Very Good Food Co Inc
[{"type":"text","content":"Vancouver, British Columbia--(Newsfile Corp. - June 15, 2021) - The Very Good Food Company Inc. (TSXV: VERY) (OTCQB: VRYYF) (FSE: 0SI) (\"VERY GOOD\" or the \"Company\"), a leading plant-based food technology company, today announced a wholesale distribution agreement with KeHE Distributors, LLC (\"KeHE\") a top pure play U.S. wholesale food distributor of natural, organic, speciality and fresh food brands across North America.KeHe, an Illinois based and employee-owned wholesale distributor, represents 8,500 food brands distributed to more than 40,000 natural food stores, chain and independent grocery stores, ecommerce retailers and other specialty product retailers throughout North America. In recent years, KeHE has scaled its operations by expanding to 16 national distribution centres to enhance its supply chain services, solidifying its reputation as a valued distribution partner to major grocers including Sprouts Farmers Market, Whole Foods, Thrive Market and Associated Food Stores. \"The partnership with KeHE will help further expand VERY GOOD's retail presence across the U.S. as consumers increasingly rethink their food choices and integrate plant-based food options into their diet\", said co-founder and CEO Mitchell Scott. \"We deeply value KeHE's proven expertise in getting food brands products on shelves of major grocers faster.\" KeHE joins VERY GOOD's North American network of wholesale, eCommerce and food service partners, helping to power the Company's growth and move its plant-based offerings from its production facilities to customers' plates. VERY GOOD currently offers 19+ plant-based products under its brands, The Very Good Butchers and The Very Good Cheese Co., through more than 1,356 retail distribution points. VERY GOOD previously established a U.S. distribution partnership with another major North American wholesale distributor, and recently announced its entry into food service through partnerships with FreshPrep, a sustainable meal kit company, and Copper Branch, the world's largest 100% plant-based quick service restaurant chain.About KeHE DistributorsKeHE Distributors, LLC is the largest, pure play distributor of natural & organic, specialty, and fresh products to more than 40,000 natural food stores, chain and independent grocery stores, ecommerce retailers and other specialty product retailers thro...