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The Very Good Butchers Announces New Gluten-Free Butcher's Select Line of Plant-Based Meats
The Very Good Butchers Announces New Gluten-Free Butcher's Select Line of Plant-Based Meats.
About this update from The Very Good Food Co Inc
[{"type":"text","content":"Vancouver, British Columbia--(Newsfile Corp. - July 20, 2021) - The Very Good Food Company Inc. (TSXV: VERY) (OTCQB: VRYYF) (FSE: 0SI) (\"VERY GOOD\" or the \"Company\") today announced its forthcoming new gluten-free and soy-free Butcher's Select product line of plant-based meats available this summer. A prime cut of plant-based goodness, this premium line is set to compete with the likes of Beyond Meat and Impossible Foods by packing an extra meaty taste and texture while using simple and wholesome ingredients. With more consumers interested in plant-based products due to a focus on healthier and more sustainable habits, more than half of U.S. households are now purchasing plant-based foods. According to SPINS data released by the Good Food Institute and the Plant Based Foods Association (PBFA) in April, plant-based meat sales have outpaced conventional animal product sales for the third consecutive year. The Butcher's Select line will not only appeal to households interested in a more plant-based diet but also extends the Company's consumer base to the estimated 30% of Americans who avoid gluten.Butcher's Select is made with real, minimally processed ingredients, and is a 'cut above' other plant-based meats currently available. The new product line will diversify VERY GOOD's portfolio of plant-based meats and position The Very Good Butchers brand in the alternative meat substitute category where products are created to directly simulate their animal-based counterparts and which has been largely dominated by Beyond Meat and Impossible Foods. The products pack an extra meaty taste and texture and will be available through a limited release on VERY GOOD's e-Commerce platform www.verygoodbutchers.com next month with a retail rollout across North America to follow.\"Core to VERY GOOD is our belief that everyone deserves delicious and nutritious plant-based food that is both accessible and not full of unpronounceable ingredients,\" said Mitchell Scott, co-founder and CEO of The Very Good Food Company. \"Butcher's Select will engage a new set of consumers with dietary restrictions or preferences and significantly increase our target customer base. We're thrilled to offer better, cleaner and more accessible options that taste great, and we hope to inspire even more people to be conscious about the impact of the food they're consuming...