Business
Acquisition of Soul and Trading Update
Acquisition of Soul and Trading Update.
About this update from Mission Group Public Limited Company
[{"type":"text","content":"\n \n \n \n RNS Number : 5925P\n Mission Group PLC (The)\n 20 October 2021\n \n \n \n \n 20 October 2021\n \n \n THE MISSION GROUP plc\n \n \n \n \n \n (\"MISSION\", \"the Group\") \n \n \n \n \n \n ACQUISTION OF SOUL AND TRADING UPDATE\n \n \n The MISSION Group plc \n (AIM: TMG), creator of \n \n Work That Counts\n \n \n comprising a network of 15 Agencies delivering real, sustainable growth for its Clients, announces the acquisition of \n \n Soul\n \n , a leading customer engagement Agency, and provides an update on trading.\n \n \n Acquisition\n \n \n Based in London, Soul is a full-service customer engagement Agency that works with psychologists to help businesses better understand human nature and human behaviour. This means they can advise their clients, leading brands such as Genting, John Lewis Finance, Michael Kors and SSE, on what motivates and drives customer decision making.\n \n \n Soul will sit in MISSION's Brand Strategy, Creative & Content division, whilst providing specialist support across the Group's international network of Agencies through the 'MISSION Advantage.' The acquisition enhances MISSION's creative and customer experience capability, building on its breadth and depth of expertise to fit today's Client challenge, which was outlined as a strategic priority in the Group's interim results on 22 September.\n \n \n Trading \n \n \n Trading during the second half of 2021 to date has been as expected and the Group is currently on track to deliver a full year performance in line with the Board's expectations. The Board remains confident that the Group will continue to benefit from the removal of lockdowns and the general return to a more 'business as usual' economy, continuing MISSION's sequential recovery.\n \n \n James Clifton, Chief Executive of The MISSION Group plc, commented:\n \n \n \n \n \n \n \"We have a strong track record of acquiring and integrating earning accretive businesses which build on our services, geographic reach and sector expertise.\n \n \n \n \n \n Soul is an innovative agency, which has previously worked well with Innovation Bubble, and will enable us to further expand our offering in the creative and customer experience space. Its psychology-led approach fits perfectly with our Clients need to understand their cust...