Business
The Marketing Alliance launches subsidiary, TMA Marketing, Inc.
The Marketing Alliance launches subsidiary, TMA Marketing, Inc..
About this update from Marketing Alliance, Inc. (the)
[{"type":"text","content":"FOR IMMEDIATE RELEASE\r\n\r\nContact:\tTimothy P. McKenna, CLU, President 412-231-5630\r\[email protected] \r\n\r\nPittsburgh, PA - February 18, 2004 - The Marketing Alliance, Inc. (MAAL) (\"TMA\"), which provides back office and carrier support to a national network of independent life brokerage general agencies, today announced the formation of TMA Marketing, Inc. (\"TMAM\"). This new subsidiary is based in Philadelphia, PA.\r\n\r\nThis marketing arm will represent TMA members in offering non-traditional products to both existing and new customers. As one of its first services, TMAM expects to begin providing members with a turnkey annuity marketing and support program from a variety of carriers by March 1, 2004. For those distributors that don't presently have an annuity department, this will allow them to save marketing support expenses by providing additional staff expertise without adding staff. Plans are to broaden offerings to include growth areas such as long-term care. These benefits will be seamless to distributors customers and be no more difficult than transferring a call from one internal person to another.\r\n \r\nAdditionally, TMAM will serve customers such as banks, brokerage business for mutual companies and some internet insurance providers with unique services that can combine national distribution with national or local contact through a network of more than 140 distributors.\r\n\r\nTMA Marketing will not compete for business in those instances where existing TMA distributors are offering identical or competing products. Rather, TMAM will seek to provide member agencies with additional/complementary support and services to assist in their growth. \r\n\r\nAll profits generated by TMAM will flow to The Marketing Alliance, Inc., with the majority portion paid out to qualifying distributors in the form of additional benefits and compensation. \r\n\r\nAbout the Marketing Alliance, Inc.\r\n\r\nHeadquartered in Pittsburgh, PA, The Marketing Alliance (TMA) is one the largest organizations providing support to independent insurance brokerage agencies, with a goal of providing members value-added services on a more efficient basis than it is possible to achieve individually. \r\n\r\nTMA stock is traded in the \"pink sheets\" (www.pinksheets.com) under the symbol \"MAAL.PK\". These shares may be purcha...