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LOVESAC AND VAN LEEUWEN UNVEIL LIMITED-EDITION COLLABORATION AHEAD OF NATIONAL ICE CREAM DAY

Van Leeuwen Ice Cream, the NYC-born, nationally beloved brand known for its cult-favorite dairy and vegan ice cream, and Lovesac, the home furnishing and technology brand renowned for its innovation and comfort, are teaming up to launch a limited-edition, comfy collection of custom CitySac Covers. Inspired by Van Leeuwen's iconic flavors, and just in time for National Ice Cream Day (July 20), this collaboration is bringing customers the sweetest seat in the house!

articleThe Lovesac CompanyJuly 18, 20255/company/the-lovesac-company/news/lovesac-van-leeuwen-unveil-limited-140000402
LOVESAC AND VAN LEEUWEN UNVEIL LIMITED-EDITION COLLABORATION AHEAD OF NATIONAL ICE CREAM DAY

About this update from The Lovesac Company

[{"type":"text","content":"The brands are teaming up to celebrate 10 years of Van Leeuwen's fan-favorite Honeycomb flavor with custom CitySac Covers, $3 scoops, giveaways and a celebration in NYC ","length":182,"tagName":"p","attribs":{}},{"type":"text","content":"BROOKLYN, N.Y., July 18, 2025 /PRNewswire/ -- Van Leeuwen Ice Cream, the NYC-born, nationally beloved brand known for its cult-favorite dairy and vegan ice cream, and Lovesac, the home furnishing and technology brand renowned for its innovation and comfort, are teaming up to launch a limited-edition, comfy collection of custom CitySac Covers. Inspired by Van Leeuwen's iconic flavors, and just in time for National Ice Cream Day (July 20), this collaboration is bringing customers the sweetest seat in the house!","length":533,"tagName":"p"},{"type":"image","alt":"Lovesac and Van Leeuwen Unveil Limited-Edition Collaboration Ahead of National Ice Cream Day.","displaySize":"","headline":null,"caption":"Lovesac and Van Leeuwen Unveil Limited-Edition Collaboration Ahead of National Ice Cream Day.","className":"","disableSlideshowImg":false,"size":{"original":{"width":320,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/5aa5df37d74232d2258614c58f333c4f"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/8TMGKogDfts31WoZq1x86Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTgwMDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/5aa5df37d74232d2258614c58f333c4f","width":320,"height":400}},"href":"https://mma.prnewswire.com/media/2733787/VL_x_Lovesac_Honeycomb_09.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The Lovesac x Van Leeuwen CitySac Covers are available in the following colors, and each feature a custom pocket, perfectly sized to hold an ice cream scoop or spoon - so a sweet treat is always within reach. All Covers are available for purchase with or without a CitySac Insert. The Lovesac x Van Leeuwen collection will be available on Lovesac.com/Lovesac-And-Van-Leeuwen while supplies last, starting July 18th at 10am EST.","length":432,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Honeycomb ($525): A golden caramel hue with a warm, toffee-inspired tone, this Cover captures the cozy richness of Van Leeuwen's best-selling Honeycomb ice cream.","length":171,"tagName":"p"}]},{"val":[{"type":"text","conte...

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