Business
The Lovesac Company Appoints Heidi Cooley as Chief Brand and Marketing Officer
Seasoned Executive and Proven Brand Strategist to Accelerate the Company’s Next Chapter of GrowthSTAMFORD, Conn., April 10, 2025 (GLOBE NEWSWIRE) -- The Lovesac Company (Nasdaq: LOVE) (“Lovesac” or the “Company”), the Designed for Life home and technology brand, today announced the appointment of Heidi Cooley as Chief Brand and Marketing Officer, effective April 23, 2025. Ms. Cooley will be the first Chief Brand and Marketing Officer for Lovesac and will lead all aspects of marketing, eCommerce
About this update from The Lovesac Company
[{"type":"text","content":"Seasoned Executive and Proven Brand Strategist to Accelerate the Company’s Next Chapter of Growth","length":97,"tagName":"p"},{"type":"text","content":"STAMFORD, Conn., April 10, 2025 (GLOBE NEWSWIRE) -- The Lovesac Company (Nasdaq: LOVE) (“Lovesac” or the “Company”), the Designed for Life home and technology brand, today announced the appointment of Heidi Cooley as Chief Brand and Marketing Officer, effective April 23, 2025. Ms. Cooley will be the first Chief Brand and Marketing Officer for Lovesac and will lead all aspects of marketing, eCommerce and brand strategy for the Company. She will report to Mary Fox, President, and serve on the company’s Executive Leadership Team.","length":532,"tagName":"p"},{"type":"text","content":"“We are thrilled to welcome Heidi to the Lovesac family,” said Shawn Nelson, Chief Executive Officer of Lovesac. “With a remarkable track record of brand-building and a deep understanding of today’s consumer, she brings exactly the kind of leadership and creativity we need to fuel this next phase of growth into new product categories. Beyond her impressive track record, Heidi is also a strong cultural fit. She shares our values and our passion for Designed for Life products and tailored customer acquisition engines. She is an omni-channel marketing maven. I am confident she will be a significant driver to reaching our goals of three million Lovesac households by 2030 and building the most loved home brand in America.”","length":727,"tagName":"p"},{"type":"text","content":"Ms. Cooley is a seasoned marketing executive with 20 years of experience driving growth across public and private companies. Most recently serving as Chief Marketing Officer at Crocs, she played a pivotal role in transforming the multi-billion dollar brand into a cultural zeitgeist, driving record profitability and significant shareholder value. She is credited for defining an industry-leading digital and social-first approach to category disruption and leadership, unlocking valuable consumer audiences worldwide. Prior to Crocs, Ms. Cooley served as Vice President of Marketing at Sports Authority.","length":604,"tagName":"p"},{"type":"text","content":"Recognized as an innovative leader, Ms. Cooley has earned numerous accolades, including being named one of Forbes’ 2024 World's Most Influential CMOs and landing spots on Forbes' ...