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Lovesac Brings Cloud-Like Comfort to New York Fashion Week: The Shows
NEW YORK, Feb. 9, 2022 /PRNewswire/ -- The Lovesac Company (Nasdaq: LOVE), The Designed For Life™ furniture company, is bringing cloud-like comfort to New
About this update from The Lovesac Company
[{"type":"text","content":"NEW YORK, Feb. 9, 2022 /PRNewswire/ -- The Lovesac Company (Nasdaq: LOVE), The Designed For Life™ furniture company, is bringing cloud-like comfort to New York Fashion Week, as they make their debut at New York Fashion Week: The Shows as an official sponsor. This season, Lovesac will be inviting consumers to experience the best seat in the house, as they relax in premium, soft foam-filled bean bags (aka Sacs) in between shows. \n\n \n \n \n \n \n \n\n \nOn the heels of their successful partnership with Jeremy Scott in 2021, Sacs, The World's Most Comfortable Seat™, will debut its new Dove Channeled Phur, made of 100% recycled material, as well as showcase their popular Alpine Swirl Phur. Made from faux fur, the plush and premium fabrics are beautiful neutrals with elegant patterns. Lovesac's display of product at NYFW: The Shows will be made up of 802 recycled water bottles, showcasing the company's commitment to sustainability. \n\"I am thrilled about our debut at New York Fashion Week as an official sponsor where we can not only showcase, but also acknowledge the world's most creative designers at America's most critical fashion industry event,\" said Shawn Nelson, Lovesac CEO and Founder. \"We're excited to offer the audience an opportunity to experience cloud-like comfort in an elevated setting that brings the feeling of sitting in a Sac to life.\"\nSacs are the closest thing to cloud-like comfort that you can experience. Soft foam compresses as you sit, giving you that sunk-in, snuggly feeling, while firm foam cradles and supports you and maintains the integrity of its shape. They are Designed for Life™, providing comfort for both consumers and for the planet. Sac liners are made from 100% recycled water bottles, and are filled with proprietary three-density repurposed foam, called Durafoam™. Guaranteed to last a lifetime, there are 6 sizes available, with over 200 washable options, the Covers are changeable to update any look over-time.\nFor more on Lovesac, please follow @Lovesac on Instagram, Twitter and Facebook and visit www.Lovesac.com. \nThe digital destination of NYFW: The Shows is NYFW.com, the go-to destination for exclusive designer content, livestreamed fashion shows, cultural programming, and commerce surrounding New York Fashion Week. Followers can also get a front row seat to Fashion Week by following @NYFW a...