Business
Lovesac Announces Limited-Edition Home Furnishings Collaboration with KidSuper
The brands return to NYFW with a disruptive launch of exclusive products paired with satirical branded content sitcom "Get Comfy with KidSuper", merging
About this update from The Lovesac Company
[{"type":"text","content":"The brands return to NYFW with a disruptive launch of exclusive products paired with satirical branded content sitcom \"Get Comfy with KidSuper\", merging artful streetwear with Lovesac comfort\nSTAMFORD, Conn., Sept. 9, 2024 /PRNewswire/ -- Lovesac, the Designed for Life home furnishing and technology brand that most recently reinvented the living room accent chair with the launch of the PillowSac Accent Chair, has teamed up with disruptive fashion label KidSuper to launch, \"Get Comfy with KidSuper,\" a first-of-its kind, limited-edition collection of home furnishing styles. Inspired by the infamous KidSuper 'Kissing' print, the disruptive collection merges cloud-like comfort with boundary-pushing streetwear, bringing a bold new aesthetic to the home.\n \n This announcement follows the instant sensation of Lovesac and KidSuper's first collaboration in February 2024. The exclusive Blue Camo MovieSac and Squattoman Cover product drop first introduced consumers to the blended home comfort and artful streetstyle that only these two brands could create together. The latest capsule pushes these boundaries on the intersection of fashion and home even further, giving consumers more opportunities to bring their couture style into the living room.\nThe limited edition \"Get Comfy with KidSuper\" collection will include four Lovesac product styles and one completely original wearable (all highlighted in the sitcom commercial series) inspired by the world-renown KidSuper 'Kissing' print, which features two faces intertwining for a kiss. The viral Lovesac PillowSac Accent Chair product headlines the collection with additional styles including a matching Footsac, Squattoman, Accent Pillow, and Hoodie Sweatshirt.\n\"Lovesac sits at the sweet spot where versatility meets design, and when you combine that with KidSuper's bold disruption in fashion, it just made sense to give Colm an open canvas with Lovesac,\" said Lovesac CEO and Founder Shawn Nelson. \"Letting him take our new PillowSac Accent Chair and stretch the limits of what's possible was an absolute no-brainer. The outcome? It's something truly unique—unlike anything we've ever done. The puffiest and comfiest Sac ever designed! I'm beyond excited that we got to break new ground together with this one-of-a-kind collaboration in the world of furniture.\"\nThe creative execution surround...